ToneDen Knowledge
  • Welcome 👋
  • What iOS 14 Means for ToneDen Advertisers
  • Facebook Overspend Bug Refund Instructions
  • Custom Domain Troubleshooting & FAQ
  • What's New in ToneDen 🔥
  • Open ToneDen 🚀
  • Account Setup
    • Creating an Account
      • Adding Profiles
      • Creating Your Team
      • How to sync your Facebook profile to ToneDen for Ads
      • How to connect ToneDen to your Zapier account
    • Pricing
    • Billing & Subscription FAQs
  • Marketing Guides
  • Event Marketing
    • ToneDen's Facebook & Instagram Ads for Events
      • Creating Your First Event Ad Campaign
      • Introduction to Conversion Tracking
      • Introduction to A/B Testing
      • Introduction to Budget Optimization
      • Best Practices for Using Multiple Audiences on Facebook
      • The Most Profitable Audiences to Target for Event Ads
      • The Event Marketing Lifecycle
      • Best Practices for Understanding Facebook Attribution
      • Advanced Strategies for Facebook Ads for Events
        • Automate Every Event Ad with Dynamic Event Ads
        • How to Best Structure Your Budgets, Schedule, and Audiences
      • Strategies for Specific Events
        • Concerts
        • Food and Beverage Events
        • Comedy
        • Attractions and Holiday Events (NYE / Halloween / etc.)
        • Sports
        • Music Festivals
        • Endurance
        • Business 2 Business Events
        • Conventions
  • Music Marketing
    • The Music Marketing Lifecycle
    • The Most Popular Types of ToneDen Campaigns You Can Use to Market your Music
    • Spotify Marketing 101
      • The Spotify Promotion Guide
        • Part 1: The 4 Ways to Grow on Spotify (Excluding Organic Growth)
        • Part 2: How to Get on Spotify's Algorithmic Playlists and the Virtuous Cycle of Spotify Followers
        • Part 3: From 800 to 2,400 Spotify Followers in 30 Days: The Lili Kendall Case Study
        • Part 4: How to Create ToneDen's Spotify Growth Playbook
        • Understanding the Spotify For Artists Dashboard
    • The Recommended Music Marketing Battle Plans
    • Best Practices for "Always On" Music Marketing
    • Other types of ToneDen Music Marketing Campaigns
  • Growth Tools
    • Pre-Save & Smart Link Troubleshooting & FAQs
    • Smart Links
      • Smart Links for Music (FanLinks)
        • How to Create a Spotify Pre-Save and/or Apple Music Pre-Add
        • How to Add TikTok's "Use My Sound" to Music Smart Links
      • Smart Links For Tours (TourLinks)
      • Smart Links for Events (EventLinks)
      • Smart Links for Podcasts (PodLinks)
        • How to Create a Single Episode Podcast Page
        • How to create a Multiple Episode Podcast Page
      • Smart Links for Fundraisers (GiveLinks)
      • Smart Links for Social Media Bios (BigLinks)
      • Smart Links for Livestreams (StreamLinks)
      • Custom Domains For Smart Links
    • Social Unlocks
      • What Is a Social Unlock?
      • Creating a Social Unlock
    • Contests
      • How to Create a Contest
      • How to Create a Viral Pre-Sale Campaign
    • How to Set Up Lasso
  • Advertising Platform
    • Advertising Fundamentals
      • Why You Should Advertise
      • Why Advertising Is an Investment
      • How to Target Your Audience
      • What is Conversion Tracking?
      • What is A/B Testing?
      • What is Budget Optimization?
      • How Is ToneDen's Advertising Platform Different Than Facebook's?
      • How is ToneDen's Optimization different from Facebook's Campaign Optimization?
      • How ToneDen Optimizes for More Conversions
      • Viewing Budget Optimization Insights
      • Advertising Term Glossary
    • Facebook Advertising
      • Getting Started with Facebook Ads on ToneDen
        • How to Create a Business Manager Account
        • How to Create a New Facebook Ad Account
        • A Guide To Setting Up Your Own Domain For Custom Conversions
          • Custom Domain Setup for Events
          • Custom Domain FAQs
        • How to Set Up a Payment Method for Facebook & Instagram Ads
        • How to Create & Manage a Facebook Pixel
          • How to Find Your Facebook Pixel ID
          • Installing your Facebook Pixel
          • How to Install Your Facebook Pixel on Eventbrite
          • How to Install Your Facebook Pixel on Other Ticketing Platforms
        • How to Request Page Advertiser (or Admin) Access to a Brand
        • How Do I Request a Gray Verification badge for My Facebook Page?
        • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
        • How to Switch an Instagram Account to an Instagram Business Profile
      • How to Make a Facebook Ad Campaign with ToneDen
        • How to Create a Facebook & Instagram Ads with ToneDen for Music
        • Selecting Your Objective and Accounts
        • Creating Target Audiences with Audience Builder
          • How to Save Audience Sets, Add a Set, and Edit Sets
          • How to Save Your Audience
          • How to Target Email Subscribers on Facebook
          • How to Target Related Artists Using Spotify
          • How to Target Facebook Page Likes
          • How to Target Facebook Interests
          • How to Target Facebook & Instagram Video Viewers
          • How to Target Facebook Event Engagers
          • How to Target Facebook Page Engagers
          • How to Target Instagram Account Engagers
          • How to retarget website visitors or Facebook Pixel page visitors
          • How To Create Lookalike Audiences
        • Ad Creative Customization by Placement
      • Facebook Ads Troubleshooting & FAQs
        • How to Appeal a Disapproved Facebook (or Instagram) Ad
        • How to Appeal a Disabled Facebook Ad Account
        • How Long Does It Take for My Ad Campaign to Go Live?
        • Last-Minute Campaign Performance Tips
        • How to Increase Ad Creative Performance
        • How to Change Your Attribution Window
        • How Do I Test My Messenger Ads?
        • How to Deactivate an item in your Product Catalog
        • Overlapping Locations Can't Be Used
        • How To Preview Audio In A Video Ad
        • Connect to Business Manager to Create This Audience
        • Payment Method Missing, Unsettled Account, or Spend Limit Reached
        • How to Disable Google Chrome's Heavy Ads Preview Feature
    • Google Advertising
      • Getting Started With Google Ads
        • Event Ticker Seller Certification Application
        • How to Create a Google AdWords Account/Install your AdWords Pixel
        • How to Install Your AdWords Pixel for Self Serve Installation Tools
      • Creating Your First Event Google Ad Campaign
      • Audit the Performance of Your Google Ad Campaign
    • Facebook Ad Account FAQs
    • Campaign Creation Troubleshooting & FAQ
  • Playbooks
    • What is a Playbook?
    • Event Marketing Playbooks
      • How to Create a Remarketing Dynamic Event Ad Campaign
      • How to Create Your Event Announce Playbook
  • Growth Suite Add-On
  • Growth Suite FAQs and Troubleshooting
  • Growth Suite Best Practices
    • How to Create Instagram Stories Ads for Growth Suite
    • How to Track the Performance of Your Growth Campaigns
  • Spotify Growth Playbook
    • How to Create the Spotify Growth Playbook Campaign
    • Spotify Growth Playbook Best Practices
      • How Often Should I Release Music While Using the Spotify Growth Playbook?
      • Spotify Growth Playbook: Ad Creative Best Practices, How To's, and Examples
      • How to Reduce the Cost Per Follower in your Spotify Growth Campaign
      • Spotify Growth Playbook Schedule and Budget Best Practices
      • Spotify Growth Playbook Targeting Best Practices and Examples
        • Global Targeting vs. Custom Targeting
      • My Spotify Growth Playbook Ad Was Disapproved by Facebook. What Do I Do?
  • Instagram Growth Playbook
    • How to Create the Instagram Growth Playbook Campaign
  • Privacy
    • Why Does ToneDen Ask for So Many Spotify and YouTube Permissions?
    • GDPR & Privacy
Powered by GitBook
On this page
  • Link Click Ads Are The New Standard
  • What’s happening?
  • Facebook’s Response
  • How does this affect my ad campaigns?
  • Here’s what you can do
  • Common errors and suggested solutions
  • If you are running a Social Growth campaign 👇
  • You are promoting a ToneDen smart link via an ad campaign 👇
  • You are running a conversion campaign driving traffic to a domain that you do not own, like eventbrite.com or ticketmaster.com 👇
  • Additional Reading

Was this helpful?

What iOS 14 Means for ToneDen Advertisers

PreviousWelcome 👋NextFacebook Overspend Bug Refund Instructions

Last updated 2 years ago

Was this helpful?

Link Click Ads Are The New Standard

Due to Facebook’s recent changes for iOS 14, the best way that advertisers can continue to leverage the benefits of the Facebook pixel and conversion tracking is to own their domains.

It's easier to run link-click-optimized ads than conversions in 2023.

If you want to run conversion ads now you need to meet the following reqs:

  1. Own and verify the domain you're sending people to w/ FB Business Manager

  2. Setup DNS TXT Records in your Domain Settings

  3. Setup and verify pixel events via Aggregate Events Manager

Don't overthink it - we setup your ad to run best automatically.

By default ToneDen ads run with the "Link Click" objective. If you have the needed requirements setup, your ad will automatically run as conversion.

What does this mean for your ToneDen ads?

  • Without custom domain: Growth Suite Playbooks, Promoted Smart Links, and all other Advertising campaigns will only be able to report back on the # of link clicks happening on your ads. This may exclude important info on everything that occurs after viewers click on the link.

  • With custom domain: Growth Suite campaigns, Promoted Smart Links, and all other conversion campaigns will be able to measure events a step above the "Link Click" objective such as View Content, Lead (for pre-saves), Purchase (e-commerce), etc. ensuring that you are reaching more engaged audiences.

Prior to the iOS 14 changes, users were able to optimize campaigns for conversion events (ie higher value than a link click) without needing a custom domain. Performance wise in 2023, there isn't much of a performance difference between link click and conversion ads.

We've included a video & step-by-step guide of how to set up a custom domain below:

If you'd like a more in-depth explanation of other specific changes related to the iOS 14 update, you can continue reading below!

What’s happening?

The latest version of Apple’s mobile operating system, iOS 14, introduces privacy-related changes which require apps and websites to show users a consent prompt before being able to track users’ actions.

These changes will impact the way in which Facebook is able to receive and process conversion events from the Facebook pixel. Similarly, Facebook will not be able to identify people that are using iOS 14, meaning that it will be harder to personalize ads to the right target audience.

This will impact any advertiser that is driving ad spend towards conversion campaigns on domains that they don’t own.

Facebook’s Response

Facebook has been forced to make several updates to their platform to keep up with Apple’s updates. This will impact any advertiser that is driving ad spend towards conversion campaigns on domains that they don’t own. The most drastic change is a limit to the number of conversion events that can be recorded on a given domain (like websiteyouareadvertising.com). Since each domain can now only have 8 different pixels installed at a given time, you will no longer be able to promote these domains in conversion-optimized campaigns.

Additionally, Facebook has reduced the maximum conversion attribution window on their platform from 28-day view, 28-day click to 1-day view, 7-day click. You may see a slight decrease in ROAS from your campaigns as a result of a smaller attribution window. However, many conversions occur within 7 days of interacting with an ad, and don’t anticipate a big impact.

How does this affect my ad campaigns?

The most immediate effect of these changes has been a wave of ad campaign errors across the ToneDen platform, primarily impacting Social Growth campaigns and other conversion-optimized campaign types. The error messages start with either Domain Required or Event Setup Required:

These errors occur because the campaign is optimized for a pixel event that has not been enabled by the owner of the ad’s destination domain.

Here’s what you can do

Creating your own branded domain is a simple process that takes only a few minutes to create! This guide to setting up your custom domain covers:

  • Registering a domain name (with Namecheap)

  • Creating a Business Manager Account

  • Verifying domain within Facebook Business Manager

  • Connecting subdomain for use with ToneDen Smart Links

  • Configuring subdomain (using Namecheap)

  • Configuring events to use aggregated event measurement (Add View Content)

Common errors and suggested solutions

If you are running a Social Growth campaign 👇

Explanation: Prior to the iOS 14 update, our Social Growth campaigns would send people who click on an ad to a landing page on our fanlink.to domain, where a pixel event would be triggered. This is no longer allowed by Facebook, since the advertiser cannot enable their pixel to record events on the fanlink.to domain.

Solution: Run your growth campaign using a custom domain. Otherwise, campaigns will default to link click optimization.

Once you've set up your custom domain and connected your subdomain to your ToneDen smart links using the guide above, you should now pause existing campaigns, duplicate, and re-launch, and our system will automatically use your new custom subdomain to run these campaigns as View Content conversion campaigns (how they were run prior to iOS 14 changes—if you do not have a custom subdomain, they will run as link click campaigns).

You are promoting a ToneDen smart link via an ad campaign 👇

Explanation: Most ToneDen smart links live on a ToneDen domain, like fanlink.to, streamlink.to, or eventlink.to. Since each domain can now only have 8 different pixels installed at a given time, you will no longer be able to promote these domains in conversion-optimized campaigns.

Solution: Change your smart link to use a custom domain. Otherwise, campaigns will default to link click optimization.

Once you've set up your custom domain and connected your subdomain to your ToneDen smart links using the guide above, you should now pause existing campaigns, duplicate, and re-launch, and our system will automatically use your new custom subdomain to run these campaigns as View Content conversion campaigns (how they were run prior to iOS 14 changes—if you do not have a custom subdomain, they will run as link click campaigns).

You are running a conversion campaign driving traffic to a domain that you do not own, like eventbrite.com or ticketmaster.com 👇

Solution: Varies

Explanation: There is no one-size-fits-all solution here, unfortunately. Since Facebook is now limiting domains to a maximum of 8 installed pixels, it’s unlikely that you will be able to record conversion events on domains that you do not own. If it’s possible to sell your products on your own website, either via custom code or an embedded version of the platform you normally sell products on, you can install your pixel on your own site and record purchases there. Otherwise, you will need to pause your errored campaigns and re-launch them using Link Clicks as the optimization goal.

Additional Reading

Since the changes were announced in late 2020, Facebook has released a of opposing Apple’s updates. The updates are expected to have a serious impact on the effectiveness of Facebook’s advertising platform, and therefore Facebook’s bottom line. Despite Facebook’s opposition, Apple has refused to back down.

If you’re a creator that sells a product online or runs social growth campaigns, we recommend using the Conversion objective if possible. Due to Facebook’s , the best way that advertisers can continue to leverage the benefits of the Facebook pixel and conversion tracking is to own their domains. Otherwise, campaigns will default to link click optimization.

– One of the best technical deep dives into the changes coming with iOS 14 and the various ad networks’ responses.

– Facebook’s instructions on configuring pixel events for your domain.

– Apple’s overview of the changes coming in iOS 14.

A Guide To Setting Up Your Own Domain For Custom Conversions
number
statements
recent changes for iOS 14
A Guide To Setting Up Your Own Domain For Custom Conversions
A Guide To Setting Up Your Own Domain For Custom Conversions
A Guide To Setting Up Your Own Domain For Custom Conversions
The Untold Story of iOS 14
Facebook Pixel Updates for Apple's iOS 14 Requirements
Data Privacy Day at Apple: Improving transparency and empowering users