Smart Links for Fundraisers (GiveLinks)

GiveLinks: Smarter landing pages for fundraising

Before You Get Started

To promote a GiveLink via an ad campaign, you'll need a custom domain.
Explanation: Most ToneDen smart links live on a ToneDen domain, like,, or Since each domain can now only have 8 different pixels installed at a given time, you will no longer be able to promote these domains in conversion-optimized campaigns.
Solution: Change your smart link to use a custom domain. Otherwise, campaigns will default to link click optimization.
Once you've set up your custom domain and connected your subdomain to your ToneDen smart links using the guide above, you should now pause existing campaigns, duplicate, and re-launch, and our system will automatically use your new custom subdomain to run these campaigns as View Content conversion campaigns (how they were run prior to iOS 14 changes—if you do not have a custom subdomain, they will run as link click campaigns).
It's easy to create a GiveLink to find more donors for your fundraiser. GiveLinks make it easy to create a beautiful landing page for your fundraiser that generates donations.
Click Smart Links on the left-side navigation then +Create New Link Campaign on the right to start creating your smart link. This article will take you through the process step-by-step.

Input your GoFundMe Page URL

Design Your Landing Page

Use the inputs and preview to customize your fundraiser's landing page.
Enter your fundraiser's name, the organization's name, and any other details you want to include. Upload a landing page image and change the background if you'd like.

Edit Your Metadata

We provide you with the ability to control how your link displays on Facebook, Google, Twitter, and other social channels.
If you'd like your URL to have a specific name, you can change the short link information here.
We also offer the ability to add a subdomain, helping you brand consistently across your links.

Connect Domain (optional)

We also offer the ability to add a subdomain, helping you brand consistently across your links. This will also provide you with the ability to promote your GiveLink for custom conversions. Here's a step-by-step to creating your own custom domain and connecting your domain for use with ToneDen smart links:

Add Retargeting Pixels (optional)

If you plan on advertising to your fans, add your retargeting pixels here. You have the ability to add the following retargeting pixels: Facebook, Google, Twitter, Snapchat, and TikTok.
To earn affiliate revenue on iTunes/Apple Music or Amazon, enter your affiliate code(s) on this page as well.

Review and Launch

After you've double-checked everything and created a Campaign Name, press Create Link and you're good to go!