If you're looking for more information on how to set up a pre-save or troubleshoot things such as timezones, custom domains for pre-saves, and performance of pre-save links check out our comprehensive guide below.
When building out your pre-save link, we ask that you have an Album URI, URL, Track ISRC, or Album UPC code. These codes make it possible for us to scan a multitude of various streaming services for your track come release day, as well as save the track into the end-user's Spotify/Apple music account.
In most scenarios, using the ISRC code is ideal as it is standardized across Spotify & Apple Music. You can retrieve pre-save codes from your distributor. Spotify usually provides the distributor a pre-save code once your release is in their system.
If you aren't able to get your URIs ahead of time, that's OK! You can set up a pre-save or pre-add without including the URI of the track. Once the material is released, it's easy to get that from the Spotify song or album page.
What to do: Make sure you edit the pre-save so that you have the opportunity to add the URI before your edited pre-save date/time. For example, if you edit pre-save date/time to be Friday at 2pm, and your track is released on Friday at 1pm, you can edit your pre-save to add the URI any time between 1pm and 2pm on Friday!
You'll want to set the save date/time for your pre-save to the time where your track goes live on Spotify/Apple Music.
These times you enter will automatically adjust to your time zone, so please input a save time when your track will be live on those DSPs in your time zone!
The pre-save is always local to the timezone the fan is in. The save date and time you input will be auto-adjusted to reflect that for fans in different areas, so it's expected that other people see different pre-save times than you!
Keep in mind that the landing page will be a pre-save until the release date you selected (pictured above), then it will convert to a normal Fanlink!
If your pre-save is saying to follow your personal Spotify profile or another one you don't want showing up, check the Integration Settings on your profile. The integrated Spotify account for the ToneDen profile (shown in your Settings) is added to any pre-save in the profile by default.
Solution: Disconnect the personal Spotify account you synced to that profile here and sync the artist one instead. To change the integrated Spotify, you can click 'Update' on the integrations settings page and select the proper artist ✅
We offer pre-saves on Apple Music and Spotify. Once the track goes live, we will auto-scan all the most popular music platforms (Spotify, Apple Music, iTunes, Deezer, Tidal, Youtube, Soundcloud, Amazon, Bandcamp, Pandora) and if we find a match then we will display links to stream the album/track on those services.
You also have the option to add custom services, so that the live link displays a streamable track anywhere applicable!
If you're looking to add a custom link or service that isn't currently provided in the "Select Services" step, you can use the "Add a custom service" button at the bottom of the step.
Keep in mind: This doesn't mean that fans will be pre-saving via this service, but once the material is released, the landing page will feature links to stream the track/album on the service.
It's possible that your pre-save links are not publishing because you're on a free account. All Smartlinks for existing releases are free, but pre-saves for upcoming releases are exclusive to premium subscribers. If you want to take advantage of the pre-save functionality as part of a smart link you do need to upgrade here.
Here are our general suggestions for improving Fanlink performance.
Reduce the total number of services, less options = higher click-throughs!
Enable “re-directs to service” so you're reducing friction and directing users to their preferred streaming service with one less click.
Create and use a Facebook Pixel on your fanlink (if you don’t already have one). This lets you optimize for the view content event so you can optimize your ads to have someone clicking through to the actual service, not just the fanlink.
If you are running ads to your link: Reassess your target audiences, sometimes poor click throughs could mean we aren’t sending qualified traffic to our fanlink.
You can add your FB Pixel on the 'Tracking Settings' step of creating the pre-save.
Keep in mind: For your Pixel events that pre-saving will trigger a 'Lead' event, not View Content, so make sure your Pixel is configured properly within your FB Events Manager!
In the "Modify Link URL" section, you should be able to select your custom domain from the "Domain" drop-down menu. Note that you need to sync your custom domain in order for it to appear in the drop-down.
If you have not yet configured a custom domain on ToneDen, here is our guide on how to do so.
Check that you entered a saved date and time for the track or album in the first step of the pre-save creation process.
⚠️ If this section is blank, then your landing page will not show a "Play Now" option when the material is released.
If you're seeing a discrepancy between FanLink clicks and streams, that's completely normal! Unfortunately, there's no guarantee that if someone clicks through to Spotify that they'll then trigger a stream. In order for a stream to register, a user would have to 1) Play the song and 2) Listen for 30 seconds or more. That's the only way for a stream to register.
It's very possible that users may not have taken both of those steps and instead listened to a different song, just viewed your profile, saved a song for later, or listened for less than 30 seconds.
If you're using your link in an ad campaign, you might want to pay attention to the locations of where your click traffic is coming from! If you're noticing a good amount of clicks but those clicks aren't translating to streams, it could be that you need to get narrower with your location targeting. When targeting globally with your ad campaign is that FB/IG might spend budget on markets that get you cheap clicks, but those clicks might not be translating to followers. You can always pursue custom location targeting, focusing on the top countries for your style of music!