ToneDen Knowledge
  • Welcome 👋
  • What iOS 14 Means for ToneDen Advertisers
  • Facebook Overspend Bug Refund Instructions
  • Custom Domain Troubleshooting & FAQ
  • What's New in ToneDen 🔥
  • Open ToneDen 🚀
  • Account Setup
    • Creating an Account
      • Adding Profiles
      • Creating Your Team
      • How to sync your Facebook profile to ToneDen for Ads
      • How to connect ToneDen to your Zapier account
    • Pricing
    • Billing & Subscription FAQs
  • Marketing Guides
  • Event Marketing
    • ToneDen's Facebook & Instagram Ads for Events
      • Creating Your First Event Ad Campaign
      • Introduction to Conversion Tracking
      • Introduction to A/B Testing
      • Introduction to Budget Optimization
      • Best Practices for Using Multiple Audiences on Facebook
      • The Most Profitable Audiences to Target for Event Ads
      • The Event Marketing Lifecycle
      • Best Practices for Understanding Facebook Attribution
      • Advanced Strategies for Facebook Ads for Events
        • Automate Every Event Ad with Dynamic Event Ads
        • How to Best Structure Your Budgets, Schedule, and Audiences
      • Strategies for Specific Events
        • Concerts
        • Food and Beverage Events
        • Comedy
        • Attractions and Holiday Events (NYE / Halloween / etc.)
        • Sports
        • Music Festivals
        • Endurance
        • Business 2 Business Events
        • Conventions
  • Music Marketing
    • The Music Marketing Lifecycle
    • The Most Popular Types of ToneDen Campaigns You Can Use to Market your Music
    • Spotify Marketing 101
      • The Spotify Promotion Guide
        • Part 1: The 4 Ways to Grow on Spotify (Excluding Organic Growth)
        • Part 2: How to Get on Spotify's Algorithmic Playlists and the Virtuous Cycle of Spotify Followers
        • Part 3: From 800 to 2,400 Spotify Followers in 30 Days: The Lili Kendall Case Study
        • Part 4: How to Create ToneDen's Spotify Growth Playbook
        • Understanding the Spotify For Artists Dashboard
    • The Recommended Music Marketing Battle Plans
    • Best Practices for "Always On" Music Marketing
    • Other types of ToneDen Music Marketing Campaigns
  • Growth Tools
    • Pre-Save & Smart Link Troubleshooting & FAQs
    • Smart Links
      • Smart Links for Music (FanLinks)
        • How to Create a Spotify Pre-Save and/or Apple Music Pre-Add
        • How to Add TikTok's "Use My Sound" to Music Smart Links
      • Smart Links For Tours (TourLinks)
      • Smart Links for Events (EventLinks)
      • Smart Links for Podcasts (PodLinks)
        • How to Create a Single Episode Podcast Page
        • How to create a Multiple Episode Podcast Page
      • Smart Links for Fundraisers (GiveLinks)
      • Smart Links for Social Media Bios (BigLinks)
      • Smart Links for Livestreams (StreamLinks)
      • Custom Domains For Smart Links
    • Social Unlocks
      • What Is a Social Unlock?
      • Creating a Social Unlock
    • Contests
      • How to Create a Contest
      • How to Create a Viral Pre-Sale Campaign
    • How to Set Up Lasso
  • Advertising Platform
    • Advertising Fundamentals
      • Why You Should Advertise
      • Why Advertising Is an Investment
      • How to Target Your Audience
      • What is Conversion Tracking?
      • What is A/B Testing?
      • What is Budget Optimization?
      • How Is ToneDen's Advertising Platform Different Than Facebook's?
      • How is ToneDen's Optimization different from Facebook's Campaign Optimization?
      • How ToneDen Optimizes for More Conversions
      • Viewing Budget Optimization Insights
      • Advertising Term Glossary
    • Facebook Advertising
      • Getting Started with Facebook Ads on ToneDen
        • How to Create a Business Manager Account
        • How to Create a New Facebook Ad Account
        • A Guide To Setting Up Your Own Domain For Custom Conversions
          • Custom Domain Setup for Events
          • Custom Domain FAQs
        • How to Set Up a Payment Method for Facebook & Instagram Ads
        • How to Create & Manage a Facebook Pixel
          • How to Find Your Facebook Pixel ID
          • Installing your Facebook Pixel
          • How to Install Your Facebook Pixel on Eventbrite
          • How to Install Your Facebook Pixel on Other Ticketing Platforms
        • How to Request Page Advertiser (or Admin) Access to a Brand
        • How Do I Request a Gray Verification badge for My Facebook Page?
        • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
        • How to Switch an Instagram Account to an Instagram Business Profile
      • How to Make a Facebook Ad Campaign with ToneDen
        • How to Create a Facebook & Instagram Ads with ToneDen for Music
        • Selecting Your Objective and Accounts
        • Creating Target Audiences with Audience Builder
          • How to Save Audience Sets, Add a Set, and Edit Sets
          • How to Save Your Audience
          • How to Target Email Subscribers on Facebook
          • How to Target Related Artists Using Spotify
          • How to Target Facebook Page Likes
          • How to Target Facebook Interests
          • How to Target Facebook & Instagram Video Viewers
          • How to Target Facebook Event Engagers
          • How to Target Facebook Page Engagers
          • How to Target Instagram Account Engagers
          • How to retarget website visitors or Facebook Pixel page visitors
          • How To Create Lookalike Audiences
        • Ad Creative Customization by Placement
      • Facebook Ads Troubleshooting & FAQs
        • How to Appeal a Disapproved Facebook (or Instagram) Ad
        • How to Appeal a Disabled Facebook Ad Account
        • How Long Does It Take for My Ad Campaign to Go Live?
        • Last-Minute Campaign Performance Tips
        • How to Increase Ad Creative Performance
        • How to Change Your Attribution Window
        • How Do I Test My Messenger Ads?
        • How to Deactivate an item in your Product Catalog
        • Overlapping Locations Can't Be Used
        • How To Preview Audio In A Video Ad
        • Connect to Business Manager to Create This Audience
        • Payment Method Missing, Unsettled Account, or Spend Limit Reached
        • How to Disable Google Chrome's Heavy Ads Preview Feature
    • Google Advertising
      • Getting Started With Google Ads
        • Event Ticker Seller Certification Application
        • How to Create a Google AdWords Account/Install your AdWords Pixel
        • How to Install Your AdWords Pixel for Self Serve Installation Tools
      • Creating Your First Event Google Ad Campaign
      • Audit the Performance of Your Google Ad Campaign
    • Facebook Ad Account FAQs
    • Campaign Creation Troubleshooting & FAQ
  • Playbooks
    • What is a Playbook?
    • Event Marketing Playbooks
      • How to Create a Remarketing Dynamic Event Ad Campaign
      • How to Create Your Event Announce Playbook
  • Growth Suite Add-On
  • Growth Suite FAQs and Troubleshooting
  • Growth Suite Best Practices
    • How to Create Instagram Stories Ads for Growth Suite
    • How to Track the Performance of Your Growth Campaigns
  • Spotify Growth Playbook
    • How to Create the Spotify Growth Playbook Campaign
    • Spotify Growth Playbook Best Practices
      • How Often Should I Release Music While Using the Spotify Growth Playbook?
      • Spotify Growth Playbook: Ad Creative Best Practices, How To's, and Examples
      • How to Reduce the Cost Per Follower in your Spotify Growth Campaign
      • Spotify Growth Playbook Schedule and Budget Best Practices
      • Spotify Growth Playbook Targeting Best Practices and Examples
        • Global Targeting vs. Custom Targeting
      • My Spotify Growth Playbook Ad Was Disapproved by Facebook. What Do I Do?
  • Instagram Growth Playbook
    • How to Create the Instagram Growth Playbook Campaign
  • Privacy
    • Why Does ToneDen Ask for So Many Spotify and YouTube Permissions?
    • GDPR & Privacy
Powered by GitBook
On this page
  • Full contents of this FAQ:
  • What do I need in order to set up a pre-save?
  • What if I can't get my pre-save ISRC, UPC, or URI ahead of time?
  • What timezone is my pre-save using?
  • How do I change the integrated Spotify account that is automatically followed when people pre-save my track?
  • What streaming services can I use for my pre-save?
  • How do I add an additional streaming service to my pre-save / smart link?
  • Why is my pre-save link disabled?
  • How can I improve the performance of my pre-save / smart link?
  • How do I add my Facebook Pixel to the pre-save landing page?
  • How can I use my custom domain on a pre-save / smart link?
  • Why do my links still say "Coming Soon" even though my material was released?
  • Why is my campaign getting way more clicks than Spotify streams?

Was this helpful?

  1. Growth Tools

Pre-Save & Smart Link Troubleshooting & FAQs

PreviousOther types of ToneDen Music Marketing CampaignsNextSmart Links

Last updated 3 years ago

Was this helpful?

If you're looking for more information on how to set up a pre-save or troubleshoot things such as timezones, custom domains for pre-saves, and performance of pre-save links check out our comprehensive guide below.

Full contents of this FAQ:

What do I need in order to set up a pre-save?

When building out your pre-save link, we ask that you have an Album URI, URL, Track ISRC, or Album UPC code. These codes make it possible for us to scan a multitude of various streaming services for your track come release day, as well as save the track into the end-user's Spotify/Apple music account.

In most scenarios, using the ISRC code is ideal as it is standardized across Spotify & Apple Music. You can retrieve pre-save codes from your distributor. Spotify usually provides the distributor a pre-save code once your release is in their system.

What if I can't get my pre-save ISRC, UPC, or URI ahead of time?

If you aren't able to get your URIs ahead of time, that's OK! You can set up a pre-save or pre-add without including the URI of the track. Once the material is released, it's easy to get that from the Spotify song or album page.

What to do: Make sure you edit the pre-save so that you have the opportunity to add the URI before your edited pre-save date/time. For example, if you edit pre-save date/time to be Friday at 2pm, and your track is released on Friday at 1pm, you can edit your pre-save to add the URI any time between 1pm and 2pm on Friday!

What timezone is my pre-save using?

You'll want to set the save date/time for your pre-save to the time where your track goes live on Spotify/Apple Music.

These times you enter will automatically adjust to your time zone, so please input a save time when your track will be live on those DSPs in your time zone!

The pre-save is always local to the timezone the fan is in. The save date and time you input will be auto-adjusted to reflect that for fans in different areas, so it's expected that other people see different pre-save times than you!

Keep in mind that the landing page will be a pre-save until the release date you selected (pictured above), then it will convert to a normal Fanlink!

How do I change the integrated Spotify account that is automatically followed when people pre-save my track?

What streaming services can I use for my pre-save?

We offer pre-saves on Apple Music and Spotify. Once the track goes live, we will auto-scan all the most popular music platforms (Spotify, Apple Music, iTunes, Deezer, Tidal, Youtube, Soundcloud, Amazon, Bandcamp, Pandora) and if we find a match then we will display links to stream the album/track on those services.

You also have the option to add custom services, so that the live link displays a streamable track anywhere applicable!

How do I add an additional streaming service to my pre-save / smart link?

If you're looking to add a custom link or service that isn't currently provided in the "Select Services" step, you can use the "Add a custom service" button at the bottom of the step.

Keep in mind: This doesn't mean that fans will be pre-saving via this service, but once the material is released, the landing page will feature links to stream the track/album on the service.

Why is my pre-save link disabled?

How can I improve the performance of my pre-save / smart link?

Here are our general suggestions for improving Fanlink performance.

  1. Reduce the total number of services, less options = higher click-throughs!

  2. Enable “re-directs to service” so you're reducing friction and directing users to their preferred streaming service with one less click.

  3. Create and use a Facebook Pixel on your fanlink (if you don’t already have one). This lets you optimize for the view content event so you can optimize your ads to have someone clicking through to the actual service, not just the fanlink.

  4. If you are running ads to your link: Reassess your target audiences, sometimes poor click throughs could mean we aren’t sending qualified traffic to our fanlink.

How do I add my Facebook Pixel to the pre-save landing page?

You can add your FB Pixel on the 'Tracking Settings' step of creating the pre-save.

How can I use my custom domain on a pre-save / smart link?

In the "Modify Link URL" section, you should be able to select your custom domain from the "Domain" drop-down menu. Note that you need to sync your custom domain in order for it to appear in the drop-down.

Why do my links still say "Coming Soon" even though my material was released?

Check that you entered a saved date and time for the track or album in the first step of the pre-save creation process.

⚠️ If this section is blank, then your landing page will not show a "Play Now" option when the material is released.

Why is my campaign getting way more clicks than Spotify streams?

If you're seeing a discrepancy between FanLink clicks and streams, that's completely normal! Unfortunately, there's no guarantee that if someone clicks through to Spotify that they'll then trigger a stream. In order for a stream to register, a user would have to 1) Play the song and 2) Listen for 30 seconds or more. That's the only way for a stream to register.

It's very possible that users may not have taken both of those steps and instead listened to a different song, just viewed your profile, saved a song for later, or listened for less than 30 seconds.

If you're using your link in an ad campaign, you might want to pay attention to the locations of where your click traffic is coming from! If you're noticing a good amount of clicks but those clicks aren't translating to streams, it could be that you need to get narrower with your location targeting. When targeting globally with your ad campaign is that FB/IG might spend budget on markets that get you cheap clicks, but those clicks might not be translating to followers. You can always pursue custom location targeting, focusing on the top countries for your style of music!

If your pre-save is saying to follow your personal Spotify profile or another one you don't want showing up, check the Integration Settings on your profile. The integrated Spotify account for the ToneDen profile (shown in your ) is added to any pre-save in the profile by default.

Solution: Disconnect the personal Spotify account you synced to that profile and sync the artist one instead. To change the integrated Spotify, you can click 'Update' on the integrations settings page and select the proper artist ✅

It's possible that your pre-save links are not publishing because you're on a free account. All Smartlinks for existing releases are free, but pre-saves for upcoming releases are exclusive to premium subscribers. If you want to take advantage of the pre-save functionality as part of a smart link you do need to upgrade .

Keep in mind: For your Pixel events that pre-saving will trigger a 'Lead' event, not View Content, so make sure your Pixel is configured properly within your !

If you have not yet configured a custom domain on ToneDen,

What do I need to set up a pre-save?
What if I can't get my pre-save ISRC, UPC, or URI ahead of time?
What timezone is my pre-save using?
How do I change the Spotify page that is automatically followed when people pre-save my track?
What streaming services can I use for my pre-save?
How can I add an additional streaming service to my pre-save/smart link?
Why is my pre-save link disabled?
How can I improve the performance of my pre-save/smart link?
How do I add my Facebook Pixel to the pre-save landing page?
How can I use my custom domain on a pre-save / smart link?
Why do my links still say "Coming Soon" even though my material was released?
Why is my campaign getting way more clicks than Spotify streams?
Settings
here
here
FB Events Manager
here is our guide on how to do so.
A Guide To Setting Up Your Own Domain For Custom Conversions
https://www.toneden.io/billingwww.toneden.io
The time and date you input here will be when