ToneDen Knowledge
  • Welcome 👋
  • What iOS 14 Means for ToneDen Advertisers
  • Facebook Overspend Bug Refund Instructions
  • Custom Domain Troubleshooting & FAQ
  • What's New in ToneDen 🔥
  • Open ToneDen 🚀
  • Account Setup
    • Creating an Account
      • Adding Profiles
      • Creating Your Team
      • How to sync your Facebook profile to ToneDen for Ads
      • How to connect ToneDen to your Zapier account
    • Pricing
    • Billing & Subscription FAQs
  • Marketing Guides
  • Event Marketing
    • ToneDen's Facebook & Instagram Ads for Events
      • Creating Your First Event Ad Campaign
      • Introduction to Conversion Tracking
      • Introduction to A/B Testing
      • Introduction to Budget Optimization
      • Best Practices for Using Multiple Audiences on Facebook
      • The Most Profitable Audiences to Target for Event Ads
      • The Event Marketing Lifecycle
      • Best Practices for Understanding Facebook Attribution
      • Advanced Strategies for Facebook Ads for Events
        • Automate Every Event Ad with Dynamic Event Ads
        • How to Best Structure Your Budgets, Schedule, and Audiences
      • Strategies for Specific Events
        • Concerts
        • Food and Beverage Events
        • Comedy
        • Attractions and Holiday Events (NYE / Halloween / etc.)
        • Sports
        • Music Festivals
        • Endurance
        • Business 2 Business Events
        • Conventions
  • Music Marketing
    • The Music Marketing Lifecycle
    • The Most Popular Types of ToneDen Campaigns You Can Use to Market your Music
    • Spotify Marketing 101
      • The Spotify Promotion Guide
        • Part 1: The 4 Ways to Grow on Spotify (Excluding Organic Growth)
        • Part 2: How to Get on Spotify's Algorithmic Playlists and the Virtuous Cycle of Spotify Followers
        • Part 3: From 800 to 2,400 Spotify Followers in 30 Days: The Lili Kendall Case Study
        • Part 4: How to Create ToneDen's Spotify Growth Playbook
        • Understanding the Spotify For Artists Dashboard
    • The Recommended Music Marketing Battle Plans
    • Best Practices for "Always On" Music Marketing
    • Other types of ToneDen Music Marketing Campaigns
  • Growth Tools
    • Pre-Save & Smart Link Troubleshooting & FAQs
    • Smart Links
      • Smart Links for Music (FanLinks)
        • How to Create a Spotify Pre-Save and/or Apple Music Pre-Add
        • How to Add TikTok's "Use My Sound" to Music Smart Links
      • Smart Links For Tours (TourLinks)
      • Smart Links for Events (EventLinks)
      • Smart Links for Podcasts (PodLinks)
        • How to Create a Single Episode Podcast Page
        • How to create a Multiple Episode Podcast Page
      • Smart Links for Fundraisers (GiveLinks)
      • Smart Links for Social Media Bios (BigLinks)
      • Smart Links for Livestreams (StreamLinks)
      • Custom Domains For Smart Links
    • Social Unlocks
      • What Is a Social Unlock?
      • Creating a Social Unlock
    • Contests
      • How to Create a Contest
      • How to Create a Viral Pre-Sale Campaign
    • How to Set Up Lasso
  • Advertising Platform
    • Advertising Fundamentals
      • Why You Should Advertise
      • Why Advertising Is an Investment
      • How to Target Your Audience
      • What is Conversion Tracking?
      • What is A/B Testing?
      • What is Budget Optimization?
      • How Is ToneDen's Advertising Platform Different Than Facebook's?
      • How is ToneDen's Optimization different from Facebook's Campaign Optimization?
      • How ToneDen Optimizes for More Conversions
      • Viewing Budget Optimization Insights
      • Advertising Term Glossary
    • Facebook Advertising
      • Getting Started with Facebook Ads on ToneDen
        • How to Create a Business Manager Account
        • How to Create a New Facebook Ad Account
        • A Guide To Setting Up Your Own Domain For Custom Conversions
          • Custom Domain Setup for Events
          • Custom Domain FAQs
        • How to Set Up a Payment Method for Facebook & Instagram Ads
        • How to Create & Manage a Facebook Pixel
          • How to Find Your Facebook Pixel ID
          • Installing your Facebook Pixel
          • How to Install Your Facebook Pixel on Eventbrite
          • How to Install Your Facebook Pixel on Other Ticketing Platforms
        • How to Request Page Advertiser (or Admin) Access to a Brand
        • How Do I Request a Gray Verification badge for My Facebook Page?
        • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
        • How to Switch an Instagram Account to an Instagram Business Profile
      • How to Make a Facebook Ad Campaign with ToneDen
        • How to Create a Facebook & Instagram Ads with ToneDen for Music
        • Selecting Your Objective and Accounts
        • Creating Target Audiences with Audience Builder
          • How to Save Audience Sets, Add a Set, and Edit Sets
          • How to Save Your Audience
          • How to Target Email Subscribers on Facebook
          • How to Target Related Artists Using Spotify
          • How to Target Facebook Page Likes
          • How to Target Facebook Interests
          • How to Target Facebook & Instagram Video Viewers
          • How to Target Facebook Event Engagers
          • How to Target Facebook Page Engagers
          • How to Target Instagram Account Engagers
          • How to retarget website visitors or Facebook Pixel page visitors
          • How To Create Lookalike Audiences
        • Ad Creative Customization by Placement
      • Facebook Ads Troubleshooting & FAQs
        • How to Appeal a Disapproved Facebook (or Instagram) Ad
        • How to Appeal a Disabled Facebook Ad Account
        • How Long Does It Take for My Ad Campaign to Go Live?
        • Last-Minute Campaign Performance Tips
        • How to Increase Ad Creative Performance
        • How to Change Your Attribution Window
        • How Do I Test My Messenger Ads?
        • How to Deactivate an item in your Product Catalog
        • Overlapping Locations Can't Be Used
        • How To Preview Audio In A Video Ad
        • Connect to Business Manager to Create This Audience
        • Payment Method Missing, Unsettled Account, or Spend Limit Reached
        • How to Disable Google Chrome's Heavy Ads Preview Feature
    • Google Advertising
      • Getting Started With Google Ads
        • Event Ticker Seller Certification Application
        • How to Create a Google AdWords Account/Install your AdWords Pixel
        • How to Install Your AdWords Pixel for Self Serve Installation Tools
      • Creating Your First Event Google Ad Campaign
      • Audit the Performance of Your Google Ad Campaign
    • Facebook Ad Account FAQs
    • Campaign Creation Troubleshooting & FAQ
  • Playbooks
    • What is a Playbook?
    • Event Marketing Playbooks
      • How to Create a Remarketing Dynamic Event Ad Campaign
      • How to Create Your Event Announce Playbook
  • Growth Suite Add-On
  • Growth Suite FAQs and Troubleshooting
  • Growth Suite Best Practices
    • How to Create Instagram Stories Ads for Growth Suite
    • How to Track the Performance of Your Growth Campaigns
  • Spotify Growth Playbook
    • How to Create the Spotify Growth Playbook Campaign
    • Spotify Growth Playbook Best Practices
      • How Often Should I Release Music While Using the Spotify Growth Playbook?
      • Spotify Growth Playbook: Ad Creative Best Practices, How To's, and Examples
      • How to Reduce the Cost Per Follower in your Spotify Growth Campaign
      • Spotify Growth Playbook Schedule and Budget Best Practices
      • Spotify Growth Playbook Targeting Best Practices and Examples
        • Global Targeting vs. Custom Targeting
      • My Spotify Growth Playbook Ad Was Disapproved by Facebook. What Do I Do?
  • Instagram Growth Playbook
    • How to Create the Instagram Growth Playbook Campaign
  • Privacy
    • Why Does ToneDen Ask for So Many Spotify and YouTube Permissions?
    • GDPR & Privacy
Powered by GitBook
On this page
  • Most Common Issues & Solutions
  • Why do I need to set up a custom domain?
  • Why isn't my domain configuring?
  • Why am I still seeing an error from Facebook after adding my domain?
  • What Facebook pixel should I use?
  • What events should I add to my pixel and what do those events mean?
  • What should my DNS records look like?
  • How do I use my custom domain for a Growth Playbook?
  • How do I use my custom domain for a pre-save/Smart Link?
  • What is a "Domain" vs. "Subdomain"?
  • How do I manage multiple domains + Facebook pixels?
  • What happens if I am running campaigns for multiple artists / brands?
  • To save time, can I use a single domain (such as a company domain) on behalf of all the artists / brands that I run ads for?
  • Can I use a single “master” domain, but create multiple subdomains that are specific to the artists/brands I work with (such as artist1.companyname.com, artist2.companyname.com, etc)?
  • What does 8 pixel/event pairs mean?

Was this helpful?

Custom Domain Troubleshooting & FAQ

If you're looking for an answer related to custom domain set-up or any domain related troubleshooting, you'll likely find it in the FAQ article below! 👇

PreviousFacebook Overspend Bug Refund InstructionsNextWhat's New in ToneDen 🔥

Last updated 3 years ago

Was this helpful?

Full contents of this article:

Most Common Issues & Solutions

Why do I need to set up a custom domain?

Because of recent changes with iOS 14, the only way an advertiser can run conversion campaigns is if they have a custom domain verified with Facebook. If you don't do this, then your campaign will default to a link click campaign and optimize for clicks. If you want to use your pixel to optimize your campaign for conversion events such as View Content, Lead (for pre-saves), or Purchase (e-commerce) to reach more engaging audiences!

Why isn't my domain configuring?

To summarize, you'll want to make sure that you create a CNAME record and input a subdomain name in the Host section (if you don't want to have a subdomain, your provider may allow you to just put '@' but this has caused some issues for folks, so we recommend that you add a subdomain). Then you'll put "fanlink.to" in the Value section and you should be good to go! It should look something like this:

In your advertising settings, make sure you input the entire URL (ex. music.myband.com) and not just the subdomain or the domain.

Why am I still seeing an error from Facebook after adding my domain?

If you're seeing the following error message:

It means you still have one final step left for getting your custom domain setup for conversion ads! Last thing you'll need to do is to make sure you specify what Facebook Pixel events you'd like Facebook to prioritize tracking!

What Facebook pixel should I use?

What events should I add to my pixel and what do those events mean?

In your Facebook Events Manager, you'll want to add the following events to your pixel for the following purposes:

  • Growth Playbooks - View Content

  • Pre-saves - Lead

  • Merch or Ticket sales - Purchase

What should my DNS records look like?

But across all hosting providers, you should make sure that you follow these steps:

1. Go to your Domain List and click Manage next to the domain. 2. Select Advanced DNS 3. Find the Host Records section and click on the Add New Record button: 4. Select CNAME. 5. For the Host field, put your subdomain (IE if your subdomain is ‘music.yourdomain.com’, you’d simply put ‘music’ here.) For the Value field, enter ‘fanlink.to’.

It should look something like this:

How do I use my custom domain for a Growth Playbook?

Long story short, there's nothing extra you need to do to "use" the domain for a growth playbook outside of making sure you've completed all the steps in our guide:

How do I use my custom domain for a pre-save/Smart Link?

You can also read more about setting up various types of Smart Links here:

As well as a rundown on Custom domains for Smart Links here:

What is a "Domain" vs. "Subdomain"?

A domain is what you purchase from a website such as Namecheap, Squarespace, or Godaddy. It would look something like bandname.com or companyname.com.

A subdomain is everything that precedes the domain name, such as music.bandname.com or stream.companyname.com. When syncing a domain on ToneDen, you will be asked to configure the “Host” on your service provider’s website, which is another word for subdomain.

How do I manage multiple domains + Facebook pixels?

What happens if I am running campaigns for multiple artists / brands?

There can only be one custom domain routed per ToneDen profile, and you ideally only have 1 pixel tied to a custom domain. Therefore, if you are working with multiple artists and/or brands that each own their own custom domain & FB pixel that they prefer to use, you will want to:

  1. Create a new profile in your ToneDen account for each artist/brand that wishes to use their own custom domain/pixel

This process will allow you to utilize separate domains + pixels that are specific to each, individual artist/brand.

To save time, can I use a single domain (such as a company domain) on behalf of all the artists / brands that I run ads for?

You can connect a single, company domain that can be utilized on behalf of all the artists / brands you run ads for. This would mean you have 1 domain and 1 pixel being used across all profiles (with the ability to personalize subdomains, more on this later).

Bear in mind the limitation of only 8 pixel/event pairs configured on any single domain. If you are okay with utilizing 1 pixel (and 8 events) for all your ads, across various artists / brands, then this would be a fine solution. If you want to use a different pixel for each artist / brand, you may need to set up multiple domains.

Can I use a single “master” domain, but create multiple subdomains that are specific to the artists/brands I work with (such as artist1.companyname.com, artist2.companyname.com, etc)?

Yes, you can make a subdomain for each artist/brand you work with, and sync all those subdomains on ToneDen. We recommend configuring these subdomains in separate profiles for organizational purposes, broken down by the artist/brand they are referring to.

However, creating subdomains for each artist does not change the 8 pixel/event pair limitation. Simply put, companyname.com gets 8 pixel/event pairs in total, which will be shared amongst all subdomains. In this scenario, creating the subdomains would be strictly for vanity purposes, to use for features such as Smart Links.

What does 8 pixel/event pairs mean?

Within Facebook Events Manager, and as part of the final step in configuring your custom domains for conversion tracking, you will need to attach both a Pixel and an Event to your domain. This allows you to run conversion-based campaigns that report back on any “Events” you configure to the domain itself.

Facebook allows you to attach up to 8 pixel/event pairs. If you are utilizing 1 pixel on your Domain, you can configure up to 8, unique events (such as View Content, Lead, Purchase, etc). If you are using 2 pixels, you can configure any pixel/event combos that you’d like, so as long as you do not exceed 8 (Pixel #1 & View Content Event, Pixel #2 & View Content Event, Pixel #1 & Lead Event, Pixel #2 & Lead Event, etc).

If you want to read a more detailed explanation on the iOS 14 changes and why we recommend setting up a custom domain, please click !

In your if you're seeing the following error message, that means there's still something missing in your domain's DNS settings. But don't worry, you're only a couple short steps away from successfully configuring your domain!

on how to set up your DNS settings to configure your domain with ToneDen.

You can access this section by going !

These are the pixel events + priority you'd want to add into this section:

If you need more context on how to navigate through this section, we've got a guide that goes more in-depth!

It doesn't matter which pixel you use as long as you keep it consistent! In your you can select a default pixel that will automatically be selected for all tracking. You'll want to make sure that it's the same pixel added to your domain in your Facebook .

All hosting providers are a little different, so we recommend using NameCheap to set up your domain for ease of use. We have a step-by-step guide on how to set this up :

Our system will automatically use whichever domain you've configured in your for your growth playbook (Spotify, Instagram, Youtube, TikTok). This means that as long as you've properly configured the domain in ToneDen, verified it within FB business manager, and added the pixel/event pairs in FB Events Manager – ie complete all the steps in our custom domain guide – we will start running your playbooks as conversion campaigns that utilize your custom domain by default.

In the "Modify Link URL" step , you should be able to select you custom domain from the drop-down "Domain" menu, so long as you've successfully configured the domain in your ToneDen profile Advertising Settings.

‌In short, the “best practice” is to configure 1 pixel per domain. Each, unique domain you want to sync up in ToneDen would require creating a new profile within your ToneDen account, then configuring the domain(s) in the respective profile’s advertising settings ().

Follow the steps outlined in for setting up each custom domain, per profile (verify their domain in FB business manager, sync the domain within ToneDen, configure events on the domain in FB Events Manager).

Why do I need to set up a custom domain?
Why isn't my domain configuring?
Why am I still seeing an error from Facebook after adding my domain?
What pixel should I use?
What events should I add to my pixel and what do those events mean?
What should my DNS records look like?
How do I use my custom domain for a Growth Playbook?
How do I use my custom domain for a pre-save/Smart Link?
What is a "Domain" vs. "Subdomain"?
How do I manage multiple domains + Facebook pixels?
What happens if I'm running campaigns for multiple artists?
Can I use a single domain for all my ads?
Can I create as many subdomains on my root domain as I'd like?
What does 8 pixel/event pairs mean for my domain setup?
here
A Guide To Setting Up Your Own Domain For Custom Conversions
advertising settings,
Here's a detailed guide
A Guide To Setting Up Your Own Domain For Custom Conversions
here
here
A Guide To Setting Up Your Own Domain For Custom Conversions
advertising settings
Events Manager
here
A Guide To Setting Up Your Own Domain For Custom Conversions
advertising settings
A Guide To Setting Up Your Own Domain For Custom Conversions
while building out a Smart Link
Smart Links
Custom Domains For Smart Links
https://www.toneden.io/settings/advertising
this article
In this video, we cover the process of adding your custom domain to the settings section and configure your DNS settings
In this video, we cover how to add your pixels events in the aggregated event measurement
LogoLog in or sign up to view