ToneDen Knowledge
  • Welcome đź‘‹
  • What iOS 14 Means for ToneDen Advertisers
  • Facebook Overspend Bug Refund Instructions
  • Custom Domain Troubleshooting & FAQ
  • What's New in ToneDen 🔥
  • Open ToneDen 🚀
  • Account Setup
    • Creating an Account
      • Adding Profiles
      • Creating Your Team
      • How to sync your Facebook profile to ToneDen for Ads
      • How to connect ToneDen to your Zapier account
    • Pricing
    • Billing & Subscription FAQs
  • Marketing Guides
  • Event Marketing
    • ToneDen's Facebook & Instagram Ads for Events
      • Creating Your First Event Ad Campaign
      • Introduction to Conversion Tracking
      • Introduction to A/B Testing
      • Introduction to Budget Optimization
      • Best Practices for Using Multiple Audiences on Facebook
      • The Most Profitable Audiences to Target for Event Ads
      • The Event Marketing Lifecycle
      • Best Practices for Understanding Facebook Attribution
      • Advanced Strategies for Facebook Ads for Events
        • Automate Every Event Ad with Dynamic Event Ads
        • How to Best Structure Your Budgets, Schedule, and Audiences
      • Strategies for Specific Events
        • Concerts
        • Food and Beverage Events
        • Comedy
        • Attractions and Holiday Events (NYE / Halloween / etc.)
        • Sports
        • Music Festivals
        • Endurance
        • Business 2 Business Events
        • Conventions
  • Music Marketing
    • The Music Marketing Lifecycle
    • The Most Popular Types of ToneDen Campaigns You Can Use to Market your Music
    • Spotify Marketing 101
      • The Spotify Promotion Guide
        • Part 1: The 4 Ways to Grow on Spotify (Excluding Organic Growth)
        • Part 2: How to Get on Spotify's Algorithmic Playlists and the Virtuous Cycle of Spotify Followers
        • Part 3: From 800 to 2,400 Spotify Followers in 30 Days: The Lili Kendall Case Study
        • Part 4: How to Create ToneDen's Spotify Growth Playbook
        • Understanding the Spotify For Artists Dashboard
    • The Recommended Music Marketing Battle Plans
    • Best Practices for "Always On" Music Marketing
    • Other types of ToneDen Music Marketing Campaigns
  • Growth Tools
    • Pre-Save & Smart Link Troubleshooting & FAQs
    • Smart Links
      • Smart Links for Music (FanLinks)
        • How to Create a Spotify Pre-Save and/or Apple Music Pre-Add
        • How to Add TikTok's "Use My Sound" to Music Smart Links
      • Smart Links For Tours (TourLinks)
      • Smart Links for Events (EventLinks)
      • Smart Links for Podcasts (PodLinks)
        • How to Create a Single Episode Podcast Page
        • How to create a Multiple Episode Podcast Page
      • Smart Links for Fundraisers (GiveLinks)
      • Smart Links for Social Media Bios (BigLinks)
      • Smart Links for Livestreams (StreamLinks)
      • Custom Domains For Smart Links
    • Social Unlocks
      • What Is a Social Unlock?
      • Creating a Social Unlock
    • Contests
      • How to Create a Contest
      • How to Create a Viral Pre-Sale Campaign
    • How to Set Up Lasso
  • Advertising Platform
    • Advertising Fundamentals
      • Why You Should Advertise
      • Why Advertising Is an Investment
      • How to Target Your Audience
      • What is Conversion Tracking?
      • What is A/B Testing?
      • What is Budget Optimization?
      • How Is ToneDen's Advertising Platform Different Than Facebook's?
      • How is ToneDen's Optimization different from Facebook's Campaign Optimization?
      • How ToneDen Optimizes for More Conversions
      • Viewing Budget Optimization Insights
      • Advertising Term Glossary
    • Facebook Advertising
      • Getting Started with Facebook Ads on ToneDen
        • How to Create a Business Manager Account
        • How to Create a New Facebook Ad Account
        • A Guide To Setting Up Your Own Domain For Custom Conversions
          • Custom Domain Setup for Events
          • Custom Domain FAQs
        • How to Set Up a Payment Method for Facebook & Instagram Ads
        • How to Create & Manage a Facebook Pixel
          • How to Find Your Facebook Pixel ID
          • Installing your Facebook Pixel
          • How to Install Your Facebook Pixel on Eventbrite
          • How to Install Your Facebook Pixel on Other Ticketing Platforms
        • How to Request Page Advertiser (or Admin) Access to a Brand
        • How Do I Request a Gray Verification badge for My Facebook Page?
        • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
        • How to Switch an Instagram Account to an Instagram Business Profile
      • How to Make a Facebook Ad Campaign with ToneDen
        • How to Create a Facebook & Instagram Ads with ToneDen for Music
        • Selecting Your Objective and Accounts
        • Creating Target Audiences with Audience Builder
          • How to Save Audience Sets, Add a Set, and Edit Sets
          • How to Save Your Audience
          • How to Target Email Subscribers on Facebook
          • How to Target Related Artists Using Spotify
          • How to Target Facebook Page Likes
          • How to Target Facebook Interests
          • How to Target Facebook & Instagram Video Viewers
          • How to Target Facebook Event Engagers
          • How to Target Facebook Page Engagers
          • How to Target Instagram Account Engagers
          • How to retarget website visitors or Facebook Pixel page visitors
          • How To Create Lookalike Audiences
        • Ad Creative Customization by Placement
      • Facebook Ads Troubleshooting & FAQs
        • How to Appeal a Disapproved Facebook (or Instagram) Ad
        • How to Appeal a Disabled Facebook Ad Account
        • How Long Does It Take for My Ad Campaign to Go Live?
        • Last-Minute Campaign Performance Tips
        • How to Increase Ad Creative Performance
        • How to Change Your Attribution Window
        • How Do I Test My Messenger Ads?
        • How to Deactivate an item in your Product Catalog
        • Overlapping Locations Can't Be Used
        • How To Preview Audio In A Video Ad
        • Connect to Business Manager to Create This Audience
        • Payment Method Missing, Unsettled Account, or Spend Limit Reached
        • How to Disable Google Chrome's Heavy Ads Preview Feature
    • Google Advertising
      • Getting Started With Google Ads
        • Event Ticker Seller Certification Application
        • How to Create a Google AdWords Account/Install your AdWords Pixel
        • How to Install Your AdWords Pixel for Self Serve Installation Tools
      • Creating Your First Event Google Ad Campaign
      • Audit the Performance of Your Google Ad Campaign
    • Facebook Ad Account FAQs
    • Campaign Creation Troubleshooting & FAQ
  • Playbooks
    • What is a Playbook?
    • Event Marketing Playbooks
      • How to Create a Remarketing Dynamic Event Ad Campaign
      • How to Create Your Event Announce Playbook
  • Growth Suite Add-On
  • Growth Suite FAQs and Troubleshooting
  • Growth Suite Best Practices
    • How to Create Instagram Stories Ads for Growth Suite
    • How to Track the Performance of Your Growth Campaigns
  • Spotify Growth Playbook
    • How to Create the Spotify Growth Playbook Campaign
    • Spotify Growth Playbook Best Practices
      • How Often Should I Release Music While Using the Spotify Growth Playbook?
      • Spotify Growth Playbook: Ad Creative Best Practices, How To's, and Examples
      • How to Reduce the Cost Per Follower in your Spotify Growth Campaign
      • Spotify Growth Playbook Schedule and Budget Best Practices
      • Spotify Growth Playbook Targeting Best Practices and Examples
        • Global Targeting vs. Custom Targeting
      • My Spotify Growth Playbook Ad Was Disapproved by Facebook. What Do I Do?
  • Instagram Growth Playbook
    • How to Create the Instagram Growth Playbook Campaign
  • Privacy
    • Why Does ToneDen Ask for So Many Spotify and YouTube Permissions?
    • GDPR & Privacy
Powered by GitBook
On this page
  • Make It Social
  • Make It Relevant
  • Make It Measurable
  • Key Takeaways

Was this helpful?

  1. Advertising Platform
  2. Advertising Fundamentals

Why You Should Advertise

Facebook’s advertising platform has quickly become one of the most valuable tools for reaching fans and customers. It’s the most cost-effective way to reach a highly-targeted audience, drive direct sales, and increase awareness for a product or service.

Make It Social

Facebook's designed their advertisements to feel like a natural extension of the user experience. By allowing advertisers to place their products between stories that people find meaningful, Facebook ensures that the users' emotional response has the potential to trigger purchasing behaviors. With Facebook’s ad platform, businesses can easily tap into the right News Feeds, reaching the most likely buyers online.

Make It Relevant

New targeting features allow businesses to segment users based on language, gender, workplace, geographic location, education level, age, relationship status, and even profile keywords. The level of granularity in hyper-targeting has become a completely new way to find and reach consumers. The ability to target across an array of user characteristics enables marketers to effectively reach the right people at the right time.

Make It Measurable

Tracking conversions lets marketers measure which ads are performing best and optimize their campaigns for higher click-through rates. These campaigns perform better by getting the best ads in front of the right people, ultimately helping marketers realize their target ad spend ROI.

Facebook's advertising platform ensures advertisers can deliver the most relevant ad to the right user. In just a few years, these solutions have transformed how businesses large and small can reach buyers affordably.

Key Takeaways

  • Our behaviors, interests, habits, and emotions are being catalogued on a massive scale.

  • The majority of decisions are informed by emotions; social networks are the best channels to influence those decisions today.

  • With sophisticated targeting and tracking capabilities, social platforms allow you to target your ideal buyers, which drives more desired results.

‍

PreviousAdvertising FundamentalsNextWhy Advertising Is an Investment

Last updated 4 years ago

Was this helpful?