Growth Suite Best Practices

Social Campaigns Require Custom Domains

Explanation: Prior to the iOS 14 update, our Social Growth campaigns would send people who click on an ad to a landing page on our domain, where a pixel event would be triggered. This is no longer allowed by Facebook, since the advertiser cannot enable their pixel to record events on the domain.

Solution: Run your growth campaign using a custom domain. Otherwise, campaigns will default to link click optimization. The key to running any of our growth playbooks is having a custom domain. This will allow you to optimise for conversions. To run conversion campaigns, you must own a custom domain. You can learn how to set up one up in the following guide:

Once you've set up your custom domain and connected your subdomain to your ToneDen smart links using the guide above, you should now pause existing campaigns, duplicate, and re-launch, and our system will automatically use your new custom subdomain to run these campaigns as View Content conversion campaigns (how they were run prior to iOS 14 changesโ€”if you do not have a custom subdomain, they will run as link click campaigns).