Smart Links for Livestreams (StreamLinks)

StreamLinks: Smarter links for livestream promotion

StreamLinks are marketing landing pages for your upcoming broadcast, helping you get more viewers and followers across any platform.

Click Smart Links on the left-side navigation then +Create New Link Campaign on the right to start creating your StreamLink.

You can watch a video of the walkthrough here:

How to create a StreamLink

Setup Channels

Select the platforms you wish to use for your livestream(s). The main streaming platforms we offer are Twitch, YouTube, Facebook Live, Zoom, and Instagram Live.

Input your broadcast channel URLs to configure your livestreaming platforms. We'll use this to automatically keep your schedule up to date and point viewers to the right platforms when you go live.

Set Streaming Schedule

Press +Add A Stream Date and add the following information for your new livestream date:

Stream Event Name

Stream Description (Optional but Highly Recommended): Let your viewers know what you'll be livestreaming.

Stream Start Date: Enter the date and time when your stream will start.

Stream Duration (Optional but Highly Recommended): Give your viewers an idea of how long or short your stream will be live.

• Is this a reoccurring stream that repeats weekly on these days? Toggle Repeats Weekly, if so.

Customize RSVP

Select the channel which people will be prompted to subscribe to when a user RSVPs. They’ll receive a push notification on their preferred streaming app, helping drive mobile viewers directly to your stream when you’re live.

Fans can stay organized by adding your upcoming broadcast to their Google, iCal, or Outlook calendar. These features save viewers the frustration of having to hunt for the details of your upcoming streams.

Customize Landing Page

Upload a featured image for your livestream. Recommended sizes: landscape (minimum 1024x768 pixels) or square (minimum 1000x1000 pixels).

You have the option to customize a page background image otherwise the default will be a blurred background of your featured image. Recommended size for a custom background: 1440x1024 pixels.

Pro-tip: A personalized background increases click rate by 20%.

Select Live Experience

You have two options when selecting your viewers livestreaming experience:

Redirect Viewers: Automatically redirect your viewers and transition your landing page to the right streaming platform when you go live.

Embedded Stream (aka TheaterMode): Show your stream on your landing page when you go live.

Edit Metadata

‌We provide you with the ability to control how your link displays on Facebook, Google, Twitter, and other social channels.

If you'd like your URL to have a specific name, change the short link information here.

Connect Domain (optional)

We also offer the ability to add a subdomain, helping you brand consistently across your links. This will also provide you with the ability to promote your StreamLink for custom conversions. Here's a step-by-step to creating your own custom domain and connecting your domain for use with ToneDen smart links:

A Guide To Setting Up Your Own Domain For Custom Conversions

Add Retargeting Pixels (optional)

If you plan on advertising to your fans, add your retargeting pixels here. You have the ability to add the following retargeting pixels: Facebook, Google, Twitter, Snapchat, and TikTok.

To earn affiliate revenue on iTunes/Apple Music or Amazon, enter your affiliate code(s) on this page as well.

Instant Email Notifications When You Go Live (Optional)

Customize the email notifications that are sent to everyone who RSVP's on your landing page. Include details on how they can access your livestream to avoid the “Zero Viewer Problem”: More RSVPs mean more viewers when your stream goes live!

Anyone who RSVPs to your upcoming broadcasts through a StreamLink automatically receives two email notifications before you go live:

• An email reminder 24 hours before your broadcast

• An email reminder 30 minutes before your broadcast

Customize the Sender Name and Intro Email Text and add a Reply to Email.

Review and Launch

After you've double-checked everything and created a Campaign Name, press Create Link and you're good to go!

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