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How to Find Your Facebook Pixel ID

A step-by-step guide on how to find your Facebook Pixel ID.

How to Find Your Facebook Pixel ID

Services like Eventbrite, Shopify, and ToneDen can install conversion tracking for you without you needing to know how to code. However this requires your Facebook Pixel ID.
There are two ways that you can find your Facebook Pixel ID.
The first method to find your Facebook Pixel ID is by using Business Manager.
The second method to find your Facebook Pixel ID is by using Events Manager. This does not require a Business Manager account.

Method #1: Locate your Facebook Pixel ID in Business Manager

The first method to find your Facebook Pixel ID is by using Business Manager.

Step 1: Visit Business Settings

Go to Business Settings in Business Manager and select the right Business Manager account.
The Business Settings section of Business Manager

Step 2: Select Data Sources, Followed by Pixels

Then select Data Sources, followed by Pixels.
Select Pixels under Data Sources in Business Settings.

Step 3: Locate your Facebook Pixel ID

You can find your Facebook Pixel ID next to your Pixel Name.
The location of your Facebook Pixel ID in Business Manager
This will come in handy for installing your Facebook pixel on a platform like ToneDen, Eventbrite, or Shopify.

Method #2: Locate your Facebook Pixel ID in Business Manager

The second method to find your Facebook Pixel ID is by using Events Manager. This does not require a Business Manager account.

Step 1: Visit Events Manager

Visit Events Manager to begin the process.
The Facebook Events Manager UI.

Step 2: Pick your Ad Account

Continue by selecting the correct Ad Account in the top right dropdown menu.
Select the correct Ad Account in the top right corner of Events Manager.

Step 3: Locate your Pixel ID

You can then locate your pixel ID afterwards in the Events Manager UI:
Here is where your Facebook Pixel ID is located in Events Manager.