How Often Should I Release Music While Using the Spotify Growth Playbook?

We explain the optimal release strategy for artists using the Spotify Growth Playbook.

Releasing New Music Every 6-18 Weeks Drives the Best Results

Releasing music every 6-18 weeks helps drive better results with the Spotify Growth Playbook.

The increase in followers you get from your campaigns means you get featured in more Release Radar playlists.

More followers with each release means more initial streams for new songs from Release Radar.

Each new release you have means another opportunity to get your music into Release Radar.

Releasing New Music Accelerates the "Virtuous Cycle of Spotify Followers"

The underlying strategy is to get you more streams from Spotify's algorithmic playlists.

We get you more streams by accelerating the "Virtuous Cycle of Spotify Followers."

This organic cycle can occur without paid promotion, but paid promotion lets you speed it up.

Here's a breakdown of the cycle:

1. A fan discovers your Spotify artist profile and follows you. They listen to and save your songs.

2. This increase in activity causes your Spotify Popularity Index ranking to go up.

3a. The increase in your Spotify Popularity Index Ranking gets you into more playlists. These playlists are Discover Weekly and Release Radar.

3b. The increase in followers means you get featured in more Release Radar playlists, too. More followers mean more initial streams for new songs from Release Radar.

4. The new fans who discover you in Release Radar and Discover Weekly listen to and save your music, and follow you.

5. The increase in activity causes your Spotify Popularity Index ranking to go up.

6. The cycle repeats!