Business Manager is a Facebook tool that helps organize and manage your business.
Here's why it's important:
Facebook allows you to advertise to your email subscribers, but only if your Facebook Ad Account is in a Business Manager account. These email subscribers are called "Custom Audiences." They're based on contact lists.
Facebook allows to you to advertise people who look like your email subscribers, but only if your Facebook Ad Account is in a Business Manager account. These are called "Lookalike Audiences" based on contact lists.
Facebook allows you to auto-retarget cart abandoners with personalized ads, but only if your Facebook Ad Account is in a Business Manager account. These are called Dynamic Ads.
It simplifies sharing access to ad accounts and Facebook pages across team members.
It simplifies creating different assets like Facebook ad accounts and pixels.
Business Manager makes it incredibly easy to monitor & share Facebook assets.
You need Business Manager to access the best advertising tools Facebook has to offer.
How to Create a Business Manager Account
A video walkthrough of this guide can be found here:
A video guide on how to create a Business Manager account.
Step 1: Begin Account Creation on the Business Manager Overview Page
To create a Business Manager account, visit the following URL:
Facebook Business Suite and Business Manager overview
If you're unattached to a Business Manager account, begin by pressing "Create Account."
If you're attached to a Business Manager account, begin by pressing "Create Business."
Step 2: Add Your Business Details
Provide Facebook with as much information as you can about your business. This helps Facebook know you are a real human running ads on their platform.
Step 3: Add an Ad Account or Create a New Ad Account in Business Manager
You will now want to add an existing Ad Account to Business Manager or create a new Ad Account in Business Manager.
Choose the ad account you want to add to your Business Manager account via the dropdown. The ID of that ad account should show up in the highlighted area below.
Paste this ID in the "Add Ad Account" section (see two graphics above for reference) to link your ad account to a Business Manager account!
You can only use Custom Audiences from emails if the ad account is in a Business Manager Account. The same goes for Lookalike Audiences from emails.
If you can't add an ad account to a Business Manager:
The ad account you're trying to add may have already been added by another business. An ad account can only be owned by one Business Manager. Request access to the ad account.
You've already added a personal ad account to Business Manager. You can only add one ad account from your personal Facebook account into Business Manager. Create a new ad account in Business Manager or request access to another ad account.
You've reached the five ad account limit for your business. There's currently no available option to request additional ad accounts. Your ad account limit increases based on your advertising spend.
Step 4: Assign People and Roles to your Ad Account
Only people assigned to the ad account can use it. This includes you, too.
Assign people to the ad account by pressing the "Add People" button:
Add people to your ad account by pressing "Add People"
After you select the people you want to add, choose what access level they receive.
We recommend choosing Admin Access by checking the toggle next to Manage Add Account.
Assign people to your ad account and choose their access level.
Step 5: Claim a Facebook Page or Create a New Facebook Page in Business Manager
You will now want to claim an existing Facebook Page in your Business Manager or create a new Facebook Page in Business Manager.
This is because every Business Manager account needs to have a primary Page.
A primary Page is the first Page you add to your Business Manager.
A primary Page is required if you want to use Custom Audiences or Lookalike Audiences.