ToneDen Knowledge
  • Welcome 👋
  • What iOS 14 Means for ToneDen Advertisers
  • Facebook Overspend Bug Refund Instructions
  • Custom Domain Troubleshooting & FAQ
  • What's New in ToneDen 🔥
  • Open ToneDen 🚀
  • Account Setup
    • Creating an Account
      • Adding Profiles
      • Creating Your Team
      • How to sync your Facebook profile to ToneDen for Ads
      • How to connect ToneDen to your Zapier account
    • Pricing
    • Billing & Subscription FAQs
  • Marketing Guides
  • Event Marketing
    • ToneDen's Facebook & Instagram Ads for Events
      • Creating Your First Event Ad Campaign
      • Introduction to Conversion Tracking
      • Introduction to A/B Testing
      • Introduction to Budget Optimization
      • Best Practices for Using Multiple Audiences on Facebook
      • The Most Profitable Audiences to Target for Event Ads
      • The Event Marketing Lifecycle
      • Best Practices for Understanding Facebook Attribution
      • Advanced Strategies for Facebook Ads for Events
        • Automate Every Event Ad with Dynamic Event Ads
        • How to Best Structure Your Budgets, Schedule, and Audiences
      • Strategies for Specific Events
        • Concerts
        • Food and Beverage Events
        • Comedy
        • Attractions and Holiday Events (NYE / Halloween / etc.)
        • Sports
        • Music Festivals
        • Endurance
        • Business 2 Business Events
        • Conventions
  • Music Marketing
    • The Music Marketing Lifecycle
    • The Most Popular Types of ToneDen Campaigns You Can Use to Market your Music
    • Spotify Marketing 101
      • The Spotify Promotion Guide
        • Part 1: The 4 Ways to Grow on Spotify (Excluding Organic Growth)
        • Part 2: How to Get on Spotify's Algorithmic Playlists and the Virtuous Cycle of Spotify Followers
        • Part 3: From 800 to 2,400 Spotify Followers in 30 Days: The Lili Kendall Case Study
        • Part 4: How to Create ToneDen's Spotify Growth Playbook
        • Understanding the Spotify For Artists Dashboard
    • The Recommended Music Marketing Battle Plans
    • Best Practices for "Always On" Music Marketing
    • Other types of ToneDen Music Marketing Campaigns
  • Growth Tools
    • Pre-Save & Smart Link Troubleshooting & FAQs
    • Smart Links
      • Smart Links for Music (FanLinks)
        • How to Create a Spotify Pre-Save and/or Apple Music Pre-Add
        • How to Add TikTok's "Use My Sound" to Music Smart Links
      • Smart Links For Tours (TourLinks)
      • Smart Links for Events (EventLinks)
      • Smart Links for Podcasts (PodLinks)
        • How to Create a Single Episode Podcast Page
        • How to create a Multiple Episode Podcast Page
      • Smart Links for Fundraisers (GiveLinks)
      • Smart Links for Social Media Bios (BigLinks)
      • Smart Links for Livestreams (StreamLinks)
      • Custom Domains For Smart Links
    • Social Unlocks
      • What Is a Social Unlock?
      • Creating a Social Unlock
    • Contests
      • How to Create a Contest
      • How to Create a Viral Pre-Sale Campaign
    • How to Set Up Lasso
  • Advertising Platform
    • Advertising Fundamentals
      • Why You Should Advertise
      • Why Advertising Is an Investment
      • How to Target Your Audience
      • What is Conversion Tracking?
      • What is A/B Testing?
      • What is Budget Optimization?
      • How Is ToneDen's Advertising Platform Different Than Facebook's?
      • How is ToneDen's Optimization different from Facebook's Campaign Optimization?
      • How ToneDen Optimizes for More Conversions
      • Viewing Budget Optimization Insights
      • Advertising Term Glossary
    • Facebook Advertising
      • Getting Started with Facebook Ads on ToneDen
        • How to Create a Business Manager Account
        • How to Create a New Facebook Ad Account
        • A Guide To Setting Up Your Own Domain For Custom Conversions
          • Custom Domain Setup for Events
          • Custom Domain FAQs
        • How to Set Up a Payment Method for Facebook & Instagram Ads
        • How to Create & Manage a Facebook Pixel
          • How to Find Your Facebook Pixel ID
          • Installing your Facebook Pixel
          • How to Install Your Facebook Pixel on Eventbrite
          • How to Install Your Facebook Pixel on Other Ticketing Platforms
        • How to Request Page Advertiser (or Admin) Access to a Brand
        • How Do I Request a Gray Verification badge for My Facebook Page?
        • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
        • How to Switch an Instagram Account to an Instagram Business Profile
      • How to Make a Facebook Ad Campaign with ToneDen
        • How to Create a Facebook & Instagram Ads with ToneDen for Music
        • Selecting Your Objective and Accounts
        • Creating Target Audiences with Audience Builder
          • How to Save Audience Sets, Add a Set, and Edit Sets
          • How to Save Your Audience
          • How to Target Email Subscribers on Facebook
          • How to Target Related Artists Using Spotify
          • How to Target Facebook Page Likes
          • How to Target Facebook Interests
          • How to Target Facebook & Instagram Video Viewers
          • How to Target Facebook Event Engagers
          • How to Target Facebook Page Engagers
          • How to Target Instagram Account Engagers
          • How to retarget website visitors or Facebook Pixel page visitors
          • How To Create Lookalike Audiences
        • Ad Creative Customization by Placement
      • Facebook Ads Troubleshooting & FAQs
        • How to Appeal a Disapproved Facebook (or Instagram) Ad
        • How to Appeal a Disabled Facebook Ad Account
        • How Long Does It Take for My Ad Campaign to Go Live?
        • Last-Minute Campaign Performance Tips
        • How to Increase Ad Creative Performance
        • How to Change Your Attribution Window
        • How Do I Test My Messenger Ads?
        • How to Deactivate an item in your Product Catalog
        • Overlapping Locations Can't Be Used
        • How To Preview Audio In A Video Ad
        • Connect to Business Manager to Create This Audience
        • Payment Method Missing, Unsettled Account, or Spend Limit Reached
        • How to Disable Google Chrome's Heavy Ads Preview Feature
    • Google Advertising
      • Getting Started With Google Ads
        • Event Ticker Seller Certification Application
        • How to Create a Google AdWords Account/Install your AdWords Pixel
        • How to Install Your AdWords Pixel for Self Serve Installation Tools
      • Creating Your First Event Google Ad Campaign
      • Audit the Performance of Your Google Ad Campaign
    • Facebook Ad Account FAQs
    • Campaign Creation Troubleshooting & FAQ
  • Playbooks
    • What is a Playbook?
    • Event Marketing Playbooks
      • How to Create a Remarketing Dynamic Event Ad Campaign
      • How to Create Your Event Announce Playbook
  • Growth Suite Add-On
  • Growth Suite FAQs and Troubleshooting
  • Growth Suite Best Practices
    • How to Create Instagram Stories Ads for Growth Suite
    • How to Track the Performance of Your Growth Campaigns
  • Spotify Growth Playbook
    • How to Create the Spotify Growth Playbook Campaign
    • Spotify Growth Playbook Best Practices
      • How Often Should I Release Music While Using the Spotify Growth Playbook?
      • Spotify Growth Playbook: Ad Creative Best Practices, How To's, and Examples
      • How to Reduce the Cost Per Follower in your Spotify Growth Campaign
      • Spotify Growth Playbook Schedule and Budget Best Practices
      • Spotify Growth Playbook Targeting Best Practices and Examples
        • Global Targeting vs. Custom Targeting
      • My Spotify Growth Playbook Ad Was Disapproved by Facebook. What Do I Do?
  • Instagram Growth Playbook
    • How to Create the Instagram Growth Playbook Campaign
  • Privacy
    • Why Does ToneDen Ask for So Many Spotify and YouTube Permissions?
    • GDPR & Privacy
Powered by GitBook
On this page
  • ToneDen Campaigns You Can Use to Market Your Music
  • FanLinks [Smart Links for Music Marketing]
  • Spotify Pre-Save / Apple Pre-Add Campaigns
  • Facebook & Instagram Advertising
  • Spotify Growth Playbook
  • StreamLinks
  • Next Steps

Was this helpful?

  1. Music Marketing

The Most Popular Types of ToneDen Campaigns You Can Use to Market your Music

A breakdown of the most popular types of ToneDen campaigns you can use to market your music

PreviousThe Music Marketing LifecycleNextSpotify Marketing 101

Last updated 4 years ago

Was this helpful?

You can start planning now that you know what part of the music marketing lifecycle you're in.

The types of campaigns that you run & how much budget you put towards them vary by stage.

Here is a summary of ToneDen campaigns used in single, EP, and album marketing campaigns.

ToneDen Campaigns You Can Use to Market Your Music

The ToneDen toolkit for music marketing is vast. We've narrowed down a list of essential features you can use in every single, album, or EP marketing campaign.

FanLinks [Smart Links for Music Marketing]

FanLinks are universal landing pages that you can use for any single, EP, or album release.

They are the undisputed workhorse of music marketing. This is because they direct your fans to their most relevant service with just one link.

Creating and using FanLinks is 100% free.

Release a single? Create a FanLink. Album? Create a FanLink. FanLink. EP? Create a FanLink.

Music smart links have become so ubiquitous we've forgotten why they are so important. Here are the two biggest benefits:

  • More streams from reduced drop-off. What’s more frustrating for fans than having to search for your music on their favorite streaming platform. FanLinks make it easy to see exactly where your music is available, linking fans to the platform of their choice. Once fans have clicked on your FanLinks once, they’ll always automatically be directed to their preferred streaming platform. The result? Reduced dropoff. More listens, more shares.

  • More sales from retargeting your fans. Using FanLinks make it easy to retarget your fans with Facebook & Instagram ads. You can put your pixel on any FanLink you create. This allows you to create audiences with people who clicked on your smart links in the past 180 days. This makes creating high ROI campaigns for ticket sales or merch a breeze. Fans who click on your smart links are much more likely to buy than those who only comment or like your posts.

You can learn more about FanLinks here:

Spotify Pre-Save / Apple Pre-Add Campaigns

The Spotify Pre-Save or Apple Pre-Add campaign is the streaming equivalent of yesterday's "Pre-Order".

When a fan visits a ToneDen pre-save link they have the ability to "pre-save" your track on Spotify. Or "Pre-add" your track on Apple Music.

The track or album will then appear in the fan's "Liked Songs" playlist on Spotify on its release date. Or it will appear in their saved songs playlist on Apple Music.

Here are a few reasons why Pre-Save / Pre-Add Campaigns are a must for any music marketing rollout:

  • You get more streams. This is because most repeat listening occurs in the "Liked Songs" playlist on Spotify.

  • Fans follow you on Spotify when they perform a pre-save action. This means you get in front of more fans in the Release Radar playlist for future releases.

  • Having more saves on your release improves your "Save Rate". This improves your song's ability to get into Discover Weekly and Release Radar.

  • Fans opt-in to your email list when they perform a pre-save action. This allows you to email them with other offers throughout the course of your career.

You can learn more about Pre-Save campaigns here:

Facebook & Instagram Advertising

Facebook & Instagram) Advertising are the glue that ties your marketing efforts together.

After all... what's the point of making a music smart link or pre save page if none of your fans know about it?

We've created a powerful version of Facebook Ads Manager for artists and labels.

Here are a few reasons why you want to use ToneDen to advertise on Facebook & Instagram:

  • Get your music in front of the fans most likely to listen to you on Spotify. Our targeting system helps you find fans of the artists that your fans listen to on Spotify.

  • Target the Right Fans in Seconds with Audience Builder. Building every type of audience needed for a successful music ad campaign takes time. Using the wrong audiences can cost you a fortune. Our Audience Builder makes sure your ads get in front of the right fans after a few clicks. Every ToneDen ad campaign can target: Fans who have visited your Facebook Page. Fans who have visited or engaged with your Instagram profile. Fans who have interacted with your smart links. Fans on your mailing list. Fans of related artists on Spotify And new fans with "Lookalike" Audiences.

  • Make Better Ads with A/B Testing for Creative and Audiences. Small budget? No problem. You can reach more fans without spending more money when you A/B test your creative and audiences.

  • Reach More fans While spending Less Money with ToneDen's Automated Budget Optimization. Launching your ad campaign is only half the battle to marketing a song. The other half is making sure your money isn't wasted on expensive clicks from bad fans. You used to have to solve this problem by turning off bad ads every few hours. Our budget optimization algorithm turns off bad ads every 12 hours. Then the algorithm moves money towards lower cost ads with better fans. The end result is that you reach more fans without having to increase your budget.

Spotify Growth Playbook

The Spotify Growth Playbook is the developing artist's secret weapon.

If there is one tool you use on ToneDen... Make it the Spotify Growth Playbook!

ToneDen’s Spotify Growth Playbook lets a musician increase their following on Spotify by tapping into Spotify’s global audience through Instagram Stories.

Our Spotify Growth Playbook makes it easy to increase Spotify streams & followers for as little as $5/day and as low as $0.15/follower.

Here are a few reasons why you would want to use ToneDen's Spotify Growth Playbook:

  • Increase Spotify streams & followers. Spend as little as $5/day to see meaningful follower & stream growth.

  • Improve your odds in the Spotify Editorial Submission process. Tracks that have better "Saves to Listeners" ratio tend to outperform tracks that don't. Using the Spotify Growth Playbook will improve your track's "Save Rate".

  • Track your follower growth. ToneDen makes it easy to see how many new followers you gain relative to what you spend.

You can learn more in the Spotify Marketing portion of this guide:

Or you can create your first campaign now:

StreamLinks

StreamLinks are the newest addition to the ToneDen music marketing arsenal.

StreamLinks are marketing landing pages for your upcoming broadcast, helping you get more viewers and followers across any platform.

Fans who visit your StreamLinks have the ability to RSVP for upcoming streams. ToneDen then sends them instant email notifications when you go live.

The end result is a livestream that starts off with plenty of viewers and an engaged audience.

Here are a few reasons why you would want to use ToneDen's StreamLinks:

  • Building a following on Twitch. Twitch is becoming a relevant platform for music marketing. But getting followers is challenging. StreamLinks make it easy for fans to follow you on Twitch after RSVPing.

You can learn more about StreamLinks here:

That covers the most popular tools in ToneDen's music marketing arsenal!

Next Steps

We recommend reading Spotify Marketing if you are unfamiliar with Spotify's algorithm.

If you have already read Spotify Marketing or the Spotify Promotion Guide please skip to part 4.

Promoting album Listening Parties. StreamLinks have proven to be useful for promoting . This is because they provide an easy way to remind fans to attend your stream.

Smart Links for Music (FanLinks)
How to Create a Spotify Pre-Save and/or Apple Music Pre-Add
How to Create a Facebook & Instagram Ads with ToneDen for Music
Spotify Marketing 101
How to Create the Spotify Growth Playbook Campaign
album listening parties
Smart Links for Livestreams (StreamLinks)
Spotify Marketing 101
The Recommended Music Marketing Battle Plans
A video overview of FanLinks and tutorial on how to create a FanLink.
A video overview and tutorial on how to create a Spotify Pre-Save or Apple Pre-Add Campaign.
A video tutorial on how to create a Facebook Ad campaign to promote your music with ToneDen.
Spotify Growth Playbook Overview
A video overview and tutorial on how to create StreamLinks.