ToneDen Knowledge
  • Welcome 👋
  • What iOS 14 Means for ToneDen Advertisers
  • Facebook Overspend Bug Refund Instructions
  • Custom Domain Troubleshooting & FAQ
  • What's New in ToneDen 🔥
  • Open ToneDen 🚀
  • Account Setup
    • Creating an Account
      • Adding Profiles
      • Creating Your Team
      • How to sync your Facebook profile to ToneDen for Ads
      • How to connect ToneDen to your Zapier account
    • Pricing
    • Billing & Subscription FAQs
  • Marketing Guides
  • Event Marketing
    • ToneDen's Facebook & Instagram Ads for Events
      • Creating Your First Event Ad Campaign
      • Introduction to Conversion Tracking
      • Introduction to A/B Testing
      • Introduction to Budget Optimization
      • Best Practices for Using Multiple Audiences on Facebook
      • The Most Profitable Audiences to Target for Event Ads
      • The Event Marketing Lifecycle
      • Best Practices for Understanding Facebook Attribution
      • Advanced Strategies for Facebook Ads for Events
        • Automate Every Event Ad with Dynamic Event Ads
        • How to Best Structure Your Budgets, Schedule, and Audiences
      • Strategies for Specific Events
        • Concerts
        • Food and Beverage Events
        • Comedy
        • Attractions and Holiday Events (NYE / Halloween / etc.)
        • Sports
        • Music Festivals
        • Endurance
        • Business 2 Business Events
        • Conventions
  • Music Marketing
    • The Music Marketing Lifecycle
    • The Most Popular Types of ToneDen Campaigns You Can Use to Market your Music
    • Spotify Marketing 101
      • The Spotify Promotion Guide
        • Part 1: The 4 Ways to Grow on Spotify (Excluding Organic Growth)
        • Part 2: How to Get on Spotify's Algorithmic Playlists and the Virtuous Cycle of Spotify Followers
        • Part 3: From 800 to 2,400 Spotify Followers in 30 Days: The Lili Kendall Case Study
        • Part 4: How to Create ToneDen's Spotify Growth Playbook
        • Understanding the Spotify For Artists Dashboard
    • The Recommended Music Marketing Battle Plans
    • Best Practices for "Always On" Music Marketing
    • Other types of ToneDen Music Marketing Campaigns
  • Growth Tools
    • Pre-Save & Smart Link Troubleshooting & FAQs
    • Smart Links
      • Smart Links for Music (FanLinks)
        • How to Create a Spotify Pre-Save and/or Apple Music Pre-Add
        • How to Add TikTok's "Use My Sound" to Music Smart Links
      • Smart Links For Tours (TourLinks)
      • Smart Links for Events (EventLinks)
      • Smart Links for Podcasts (PodLinks)
        • How to Create a Single Episode Podcast Page
        • How to create a Multiple Episode Podcast Page
      • Smart Links for Fundraisers (GiveLinks)
      • Smart Links for Social Media Bios (BigLinks)
      • Smart Links for Livestreams (StreamLinks)
      • Custom Domains For Smart Links
    • Social Unlocks
      • What Is a Social Unlock?
      • Creating a Social Unlock
    • Contests
      • How to Create a Contest
      • How to Create a Viral Pre-Sale Campaign
    • How to Set Up Lasso
  • Advertising Platform
    • Advertising Fundamentals
      • Why You Should Advertise
      • Why Advertising Is an Investment
      • How to Target Your Audience
      • What is Conversion Tracking?
      • What is A/B Testing?
      • What is Budget Optimization?
      • How Is ToneDen's Advertising Platform Different Than Facebook's?
      • How is ToneDen's Optimization different from Facebook's Campaign Optimization?
      • How ToneDen Optimizes for More Conversions
      • Viewing Budget Optimization Insights
      • Advertising Term Glossary
    • Facebook Advertising
      • Getting Started with Facebook Ads on ToneDen
        • How to Create a Business Manager Account
        • How to Create a New Facebook Ad Account
        • A Guide To Setting Up Your Own Domain For Custom Conversions
          • Custom Domain Setup for Events
          • Custom Domain FAQs
        • How to Set Up a Payment Method for Facebook & Instagram Ads
        • How to Create & Manage a Facebook Pixel
          • How to Find Your Facebook Pixel ID
          • Installing your Facebook Pixel
          • How to Install Your Facebook Pixel on Eventbrite
          • How to Install Your Facebook Pixel on Other Ticketing Platforms
        • How to Request Page Advertiser (or Admin) Access to a Brand
        • How Do I Request a Gray Verification badge for My Facebook Page?
        • How to Link an Instagram Account (Instagram Business Profile) to a Facebook Page
        • How to Switch an Instagram Account to an Instagram Business Profile
      • How to Make a Facebook Ad Campaign with ToneDen
        • How to Create a Facebook & Instagram Ads with ToneDen for Music
        • Selecting Your Objective and Accounts
        • Creating Target Audiences with Audience Builder
          • How to Save Audience Sets, Add a Set, and Edit Sets
          • How to Save Your Audience
          • How to Target Email Subscribers on Facebook
          • How to Target Related Artists Using Spotify
          • How to Target Facebook Page Likes
          • How to Target Facebook Interests
          • How to Target Facebook & Instagram Video Viewers
          • How to Target Facebook Event Engagers
          • How to Target Facebook Page Engagers
          • How to Target Instagram Account Engagers
          • How to retarget website visitors or Facebook Pixel page visitors
          • How To Create Lookalike Audiences
        • Ad Creative Customization by Placement
      • Facebook Ads Troubleshooting & FAQs
        • How to Appeal a Disapproved Facebook (or Instagram) Ad
        • How to Appeal a Disabled Facebook Ad Account
        • How Long Does It Take for My Ad Campaign to Go Live?
        • Last-Minute Campaign Performance Tips
        • How to Increase Ad Creative Performance
        • How to Change Your Attribution Window
        • How Do I Test My Messenger Ads?
        • How to Deactivate an item in your Product Catalog
        • Overlapping Locations Can't Be Used
        • How To Preview Audio In A Video Ad
        • Connect to Business Manager to Create This Audience
        • Payment Method Missing, Unsettled Account, or Spend Limit Reached
        • How to Disable Google Chrome's Heavy Ads Preview Feature
    • Google Advertising
      • Getting Started With Google Ads
        • Event Ticker Seller Certification Application
        • How to Create a Google AdWords Account/Install your AdWords Pixel
        • How to Install Your AdWords Pixel for Self Serve Installation Tools
      • Creating Your First Event Google Ad Campaign
      • Audit the Performance of Your Google Ad Campaign
    • Facebook Ad Account FAQs
    • Campaign Creation Troubleshooting & FAQ
  • Playbooks
    • What is a Playbook?
    • Event Marketing Playbooks
      • How to Create a Remarketing Dynamic Event Ad Campaign
      • How to Create Your Event Announce Playbook
  • Growth Suite Add-On
  • Growth Suite FAQs and Troubleshooting
  • Growth Suite Best Practices
    • How to Create Instagram Stories Ads for Growth Suite
    • How to Track the Performance of Your Growth Campaigns
  • Spotify Growth Playbook
    • How to Create the Spotify Growth Playbook Campaign
    • Spotify Growth Playbook Best Practices
      • How Often Should I Release Music While Using the Spotify Growth Playbook?
      • Spotify Growth Playbook: Ad Creative Best Practices, How To's, and Examples
      • How to Reduce the Cost Per Follower in your Spotify Growth Campaign
      • Spotify Growth Playbook Schedule and Budget Best Practices
      • Spotify Growth Playbook Targeting Best Practices and Examples
        • Global Targeting vs. Custom Targeting
      • My Spotify Growth Playbook Ad Was Disapproved by Facebook. What Do I Do?
  • Instagram Growth Playbook
    • How to Create the Instagram Growth Playbook Campaign
  • Privacy
    • Why Does ToneDen Ask for So Many Spotify and YouTube Permissions?
    • GDPR & Privacy
Powered by GitBook
On this page
  • Edit Objective
  • What is an Objective?
  • Choosing a Destination for Your Campaign
  • Select Accounts
  • Select a Facebook Advertising Account
  • Choose a Facebook Page
  • Choose an Instagram Page (Optional)
  • Facebook's New Rule

Was this helpful?

  1. Advertising Platform
  2. Facebook Advertising
  3. How to Make a Facebook Ad Campaign with ToneDen

Selecting Your Objective and Accounts

Getting started with the first steps to set up your campaign on ToneDen. Be sure to check out our guide to setting up a custom domain, a new requirement for running conversion campaigns on Facebook.

PreviousHow to Create a Facebook & Instagram Ads with ToneDen for MusicNextCreating Target Audiences with Audience Builder

Last updated 4 years ago

Was this helpful?

Edit Objective

The first step in building your campaign is to select an objective and the event you want this campaign to advertise.

What is an Objective?

ToneDen will automatically optimize your ad campaign depending on what you specify in this step.

Using the “Get people to buy tickets on your website” objective is best if your goal is to drive sales.

Choosing this objective will allow you to track revenue and target potential customers who are more likely to complete a certain conversion event, such as making a purchase.

The “Get people to engage with your post or page” objective is best if your offer is not on sale yet and you are looking to drive awareness ahead of time, or if you’re trying to run a Page Likes campaign or Facebook engagement campaign.

Takeaway: Conversion campaigns use conversion tracking to track revenue and allow you target people who are likely to purchase. Learn more about how conversion tracking and conversion campaigns work here.

Choosing a Destination for Your Campaign

After specifying your objective, you'll choose the event you want your campaign to promote.

If you've chosen to run a conversion-based campaign, you can either enter a webpage URL, one of your Eventbrite events, an existing Facebook post, or info from a previous ToneDen campaign.

“Use a link” is best if you would like to send fans to a specific web URL.

“Use a Facebook Post” is best if there is a preexisting Facebook post that you would like to promote and you do not wish to create a new one for the campaign.

You will be able to select any recent post from a Facebook Page that you have Page Advertiser access to from a drop-down menu.

If you cannot find your Facebook post, you can input the Facebook Post ID of the Facebook post you would like to use, so long as you have Facebook Page Advertiser access to the Facebook Page.

Once you're finished with this section, click the green "Update Objective" button on the bottom right side of your screen to proceed.

To navigate to any step of the ad creation process, click on the specific step under the table of contents on the left side of the screen to skip between steps at any time.

Select Accounts

In this section, you'll select the ad account with which you'd like to pay for your campaign and the page from which you want your ad to run.

Select a Facebook Advertising Account

We'll automatically load the ad accounts you have access to on the personal Facebook account you link with your ToneDen account.

You can choose which Facebook Ad Account you'd like to advertise from by clicking the drop-down menu below “Select A Facebook Advertising Account.”

You may have different payment methods, custom/saved audiences, and FB Pixels across different ad accounts. Be sure to select the correct one for your respective campaign.

Choose a Facebook Page

Select the Facebook page from which you'd like your ad to run. You can select any page that you have page advertiser access to in this field.

If a page doesn't show up, make sure that you have advertiser access to it on the personal Facebook account you've linked with your ToneDen sub account.

Also, make sure to grant ToneDen access to all your Facebook pages so we can load them in our interface.

If you have access to a large number of pages, try typing your page in manually if it doesn't automatically appear in the drop-down section.

Choose an Instagram Page (Optional)

We'll automatically use the Instagram account connected to the Facebook page you select in the step above.

Feel free to leave this section blank unless you'd like to select a different Instagram account than the one already attached to your page.

Facebook's New Rule

Due to Facebook’s recent changes for iOS 14, the best way that advertisers can continue to leverage the benefits of the Facebook pixel and conversion tracking is to own their domains. Otherwise, campaigns will default to link click optimization. While you can continue utilizing all features on ToneDen without owning a custom domain via a "Link Click" objective, we believe that taking the steps to get a custom domain up & running will help see you better results in the long-term.

While all campaigns on ToneDen are able to run using a "Link Click" objective even if the user does not have a custom domain synced up, owning a domain maintains the ability to run conversion campaigns. What does this mean for your ToneDen ads?

  • Without custom domain: Growth Suite Playbooks, Promoted Smart Links, and all other Advertising campaigns will only be able to report back on the # of link clicks happening on your ads. This may exclude important info on everything that occurs after viewers click on the link. Prior to the iOS 14 changes, users were able to optimize campaigns for conversion events (ie higher value than a link click) without needing a custom domain attached to their campaigns. Running link click campaigns, which don't explicitly bid for higher converting individuals, means you may need to spend more to reach relevant parties.

  • With custom domain: Growth Suite campaigns, Promoted Smart Links, and all other conversion campaigns will be able to measure events a step above the "Link Click" objective such as View Content, Lead (for pre-saves), Purchase (e-commerce), etc. ensuring that you are reaching more engaged audiences.

We've included a video & step-by-step guide of how to set up a custom domain below:

Screen_Shot_2018-11-27_at_2.28.14_PM.png
A Guide To Setting Up Your Own Domain For Custom Conversions