How to Create the Spotify Growth Playbook Campaign
A step-by-step walkthrough on how to create a Spotify Growth Playbook Campaign in ToneDen.
Before You Get Started
We highly recommend setting up your own domain to run the Spotify Growth Playbook for best results. Otherwise, campaigns will default to link click optimization. Once you've connected your domain to ToneDen, our system will automatically use your new custom subdomain to run these campaigns. You can learn how to set one up in the following guide:
pageA Guide To Setting Up Your Own Domain For Custom ConversionsHow to Create the Spotify Growth Playbook Campaign
This is a step-by-step walkthrough on how to create a Spotify Growth Playbook Campaign in ToneDen.
You can also watch a video walkthrough here:
Before You Get Started
We highly recommend creating a video formatted for Instagram Stories Ads prior to making your Spotify Growth Playbook campaign. You can learn best practices & how to make the ad creative in the following guide:
pageSpotify Growth Playbook: Ad Creative Best Practices, How To's, and ExamplesStep 1: Select Accounts
The first step is to choose the Facebook advertising account you want the campaign to be created under in the "Select a Facebook Advertising Account" section.
The second step is to choose a Facebook Page & Instagram Account to post as.
The ads in the Spotify Growth Playbook campaign will ONLY appear in Instagram Stories. The reason why you have to choose a Facebook Page is because Instagram is owned by Facebook.
Please remember to link your Instagram Account to your Facebook Page if you haven't yet:
pageHow to Link an Instagram Account (Instagram Business Profile) to a Facebook PageThe last step is to choose a Facebook Pixel (optional).
This option will only appear if the Facebook Advertising Account you've selected has more than one Facebook Pixel attached to it.
If your Facebook Advertising Account only uses one pixel, we will automatically use that pixel in your ad campaign.
Step 2: Set Schedule
The first step is to select a campaign start date on the calendar in the "When do you want your ad campaign to start section."
The second step is to then select a start time for your campaign.
Leave the "Run my ad campaign continuously" checked if you want your campaign to run continuously (recommended).
If you do not want your campaign to run continuously, you can uncheck the "Run my ad campaign continuously" button.
From there, you would "select an end date" and "select an end time" for your campaign.
We highly recommend using the scheduling best practices shown in the following guide:
pageSpotify Growth Playbook Schedule and Budget Best PracticesStep 3: Target Spotify Fans
The first step is to enter your artist name in the "Select Spotify Artist" section.
We will track the follower growth of the artist you choose in the "Select Spotify Artist" section.
The second step is to add at least 2 more artists in the "Add Spotify Artists" section.
The "Add Spotify Artists" section helps you find relevant interests to target.
We will check if the recommended artists in the "Fans Also Like" section of your selected artists appear as interests and then add them into the "Generated Interests" section.
The third step is to add and proofread interests in the "Generated Interests" section. The interests in the "Generated Interests" section are what is targeted on Instagram.
Sometimes a less relevant interest appears. Please double check your interests to make sure they are all relevant to your audience.
You can also add in more interests by clicking on the "Generated Interests" box and typing in your own.
We also provide more recommendations when you click on the arrow dropdown to the right of the "Generated Interests" field.
The last step is to choose your Spotify Markets in the "Select Spotify Markets" step.
Global targeting should be selected by default (recommended).
We highly recommend using the targeting best practices shown in the following guide:
pageSpotify Growth Playbook Targeting Best Practices and ExamplesWe also highly recommend using Global targeting due to the reasons listed in this article:
pageGlobal Targeting vs. Custom TargetingStep 4: Modify Budgets
To complete the "Modify Budgets" step, enter a daily budget amount in the "Set a daily budget for this ad campaign" field.
We highly recommend using the budgeting best practices shown in the following guide:
pageSpotify Growth Playbook Schedule and Budget Best PracticesStep 5: Design Story Ad
You can add either video creative or image creative to your campaign by pressing the "Add Image" or "Add Video" buttons in the "Add and customize your creatives" section.
Pressing the "Add Video" button pulls up your "Video Library".
The "Video Library" allows you to upload videos from your desktop computer when you press the "Upload New Video" button.
You can also use videos from past advertising campaigns by selecting any video in the "Ad Account Library" section. Press the "Add Selected Asset" video after you select your video to add it to your campaign.
Campaigns see the best results when they include video creative specifically designed for Instagram Stories.
We highly recommend creating a video formatted for Instagram Stories Ads prior to making your Spotify Growth Playbook campaign. You can learn best practices & how to make the ad creative in the following guide:
pageSpotify Growth Playbook: Ad Creative Best Practices, How To's, and ExamplesStep 6: Review Ad Campaign
Press the "Continue to Next Stage" button to complete the "Review Ad Campaign" step.
Step 7: Launch Playbook
Add a name for your campaign in the "Playbook Name" field. This is the name you can use to identify the campaign in your Facebook Ads Manager account after it is launched.
You can also add Campaign Tags to the campaign for quick searching later.
You can also enter your email in the "Email Notifications" field to get daily report emails regarding your campaign.
Press "Launch Playbook Campaign" to launch your campaign.
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