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Spotify Growth Playbook Schedule and Budget Best Practices
Learn best practices for campaign duration and campaign spending for the Spotify Growth Playbook in this article.

Why You Should Run Your Spotify Growth Playbook Campaign Continuously

We recommend checking the Run my ad campaign continuously option and running your campaign year-round:
Choosing the "Run your ad campaign continuously" option
We recommend running your campaign continuously for two reasons:
  1. 1.
    Spotify's algorithm prioritizes recent streams over total streams. This means profiles with consistent streaming activity will receive better placement in Discover Weekly than profiles with inconsistent streaming activity.
  2. 2.
    Spotify's algorithmic playlists update weekly. Each Monday and Friday your music has the opportunity to get in front of more people. Spending over a longer period of time improves your chances of playlist placement.
In short: campaign length is more important than your daily budget.

Why You Should Spend at Least $5/Day on Your Spotify Growth Playbook Campaign

We recommend starting with a budget of $5/day and increasing to $10/day after seeing a cost per follower below $1.
Because campaign length is more important than your daily budget, it's better to spend $5/day over 30 days than to spend $15/day over the course of 10 days.
We recommend this for the same two reasons:
  1. 1.
    Spotify's algorithm prioritizes recent streams over total streams. This means profiles with consistent streaming activity will receive better placement in Discover Weekly than profiles with inconsistent streaming activity.
  2. 2.
    Spotify's algorithmic playlists update weekly. Each Monday and Friday your music has the opportunity to get in front of more people. Spending over a longer period of time improves your chances of playlist placement.
The good news is that advertising to global Spotify users is very affordable:
  • The average cost to reach 1,000 Spotify users developed countries (e.g. the US) is $10.
  • The average cost to reach 1,000 Spotify users across the globe is $2.
In total, expect to spend around $150/mo to promote your music and get meaningful follower growth.
The goal with spending $5+/day continuously is to see a similar lift in your daily stream count as featured in the below image:
Lili Kendall’s average daily stream count quadrupled: from 400 per day to 2,000+ per day.