Smart Links For Tours (TourLinks)

TourLinks: Smarter links for tour marketing

How to Create a TourLink

It's easy to create a TourLink to increase ticket sales across all of your tour dates. This makes it easy to see exactly where and when you're touring, linking fans to the event of their choice.

Click Smart Links on the left-side navigation then +Create New Link Campaign on the right to start creating your smart link. This article will take you through the process step-by-step.

Select Add a Tour Date

Enter Details of Tour Date

Select the date of the event. Enter the name of the venue including city and state. Copy and paste the URL to the ticketing page for that event. Click Save.

Select Add Another Tour Date to enter other tour dates. Repeat this process until all of your tour dates appear. Select Continue.

Customize Landing Page

Use the inputs and preview to customize your tour landing page.

Enter your artist’s name, the name of the tour, and any other details you want to include. Upload a landing page image and change the background if you'd like.

Customize Social Sharing

Design the look and feel of your social posts by customizing your metadata. Use the preview to see how your Tour FanLink will appear on sites like Facebook.

Edit URL Link

Your tour landing page will have its own URL. Customize the link so you and others know it's for your tour.

Add Pixel

By adding your Facebook Pixel ID to your TourLink, you can track the fans that visit your TourLink. Click the 'Select a pixel' button to choose your pixel. Don't have a pixel yet? Create one here.

We also offer the ability to add a subdomain, helping you brand consistently across your links. This will also provide you with the ability to promote your PodLink for custom conversions. Here's a step-by-step to creating your own custom domain and connecting your domain for use with ToneDen smart links:

A Guide To Setting Up Your Own Domain For Custom Conversions

Name your Link Campaign

Name your TourLink for later reference. Only you and your team will see the name of the TourLink inside ToneDen. Also, if you’d like to organize your TourLinks, you can create tags for them (e.g. “Tour Name").

After you've double-checked everything, press Create TourLink and you're good to go! Share your TourLink by copying and pasting its URL or create a Playbook for it.

You can edit your TourLink anytime by selecting the Edit Link button.

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