Enter the name of your event's location. Include surrounding cities to expand your reach and advertise to more people in the area.
Step 5: Modify Target Audiences
Select the target audience you'd like to modify.
If this is a Facebook Interest audience, please enter interests into the first advanced targeting field. Reference the approximate size of the audience to understand how many people you will be reaching (the minimum size should be 10,000).
If you're modifying a different audience type, select the Facebook page, custom audience, or saved audience from the Template Options drop-down menu.
Step 6: Design Ad
Decide whether to use an existing Facebook post or create your own.
If you're using an existing post, select it from the drop-down menu.
If you're creating a new post, select the 'Add Post Text' option and enter the post text you'd like in the ad. Then, select the 'Add Image or Video Option' to upload an image or video. Otherwise, select one from your ads manager account.
Make sure your post text encourages people to comment on the post to receive a ticket link. This will increase the engagement, number of Messenger subscribers, and ticket sales. Example: "Comment on the post below to get your ticket link 👇"
Note: Creating a new post will create a dark post. This will show up as an ad in users' feeds but not display publicly on the Facebook page.
Step 7: Customize Message
Make any changes you'd like to the initial reply and reply follow up. These messages will be sent shortly after someone comments on your ad.
On the date you specified your tickets go on sale, your On Sale Ticket Link message will be sent to everyone that's commented on your post. Enter your event details accordingly:
Message text to induce the ticketing link
URL link to your ticketing page
Creative image to accompany your message
Headline of your event
Subtitle of your event
Customize your button text
Step 8: Activate Playbook
Give your playbook a name for your reference. ToneDen will provide you with Playbook results under this name.
Once your Playbook is ready, select 'Launch Playbook' and you're good to go.