ToneDen provides a number of marketing tools that allow creators, brands, and businesses of all kinds to reach, engage, and delight their audiences across social media. By nature, we've designed these tools to be consent-based, where users specifically give consent to enter and engage with campaigns: the data that they provide is only shared with the owner of that campaign. In more technical terms, ToneDen operates as a processor of data (Data Processor) on behalf of you, the customer, who inherently owns the data and decides what to do with it (Data Controller).