Smart Links for Events (EventLinks)

EventLinks: Smarter links for event marketing

How to Create an EventLink

It's easy to create an EventLink to increase ticket sales for your event. EventLinks make it easy to create a beautiful landing page for your event that generates registrations and sales.

Click SmartLinks on the left-side navigation then +Create New Link Campaign on the right to start creating your smart link. This article will take you through the process step-by-step.

Copy and Paste the URL of Event Page or Select Event from Eventbrite

Click Update Campaign and we'll locate your event details to include in your EventLink.

Customize Landing Page

Use the inputs and preview to customize your event landing page.

Enter your event’s name, the venue's name, and any other details you want to include. Upload a landing page image and change the background if you'd like.

Customize Social Sharing

Design the look and feel of your social posts by customizing your metadata. Use the preview to see how your EventLink will look on sites like Facebook.

Edit URL Link

Your event landing page will have its own URL. Customize the link so you and others know it's for your event.

Add Pixel

By adding your Facebook Pixel ID to your TourLink, you can track the fans that visit your EventLink. Click the 'Select a pixel' button choose your pixel. Don't have a pixel yet? Create one here.

Name Your Link Campaign

Name your EventLink so you can reference it later. Only you and your team will see the name of the EventLink inside ToneDen. Also, if you’d like to organize your EventLinks, you can create tags for them (e.g. “Event Name").

After you've double-checked everything and created a Campaign Name, press Create Link and you're good to go!

You can edit your EventLink anytime by selecting the Edit Link button.

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