How to Create the TikTok Growth Playbook Campaign

A step-by-step walkthrough on how to create a TikTok Growth Playbook Campaign in ToneDen.

Before You Get Started

We highly recommend setting up your own domain to run the TikTok Growth Playbook for best results. Otherwise, campaigns will default to link click optimization. Once you've connected your domain to ToneDen, our system will automatically use your new custom subdomain to run these campaigns. You can learn how to set one up in the following guide:
We highly recommend creating a video formatted for Instagram Stories Ads prior to making your TikTok Growth Playbook campaign. You can learn best practices & how to make the ad creative in the following guide:

Step 1: Select Accounts

The first step is to choose the Facebook advertising account you want the campaign to be created under in the Select a Facebook Advertising Account section.
The second step is to Choose a Facebook Page & Instagram Account to post as.
The ads in the TikTok Growth Playbook campaign will ONLY appear as sponsored Instagram Stories. The reason why you have to choose a Facebook Page is that Instagram is owned by Facebook.
Please remember to link your Instagram Account to your Facebook Page if you haven't yet:
The last step is to Select a Facebook Pixel (optional).
This option will only appear if the Facebook Advertising Account you've selected has more than one Facebook Pixel attached to it.
If your Facebook Advertising Account only uses one pixel, we will automatically use that pixel in your ad campaign.

Step 2: Set Schedule

The first step is to select a campaign start date on the calendar in the "When do you want your ad campaign to start section."
The second step is to then select a start time for your campaign.
Toggle the Run my ad campaign continuously checked if you want your campaign to run continuously (recommended).
If you do not want your campaign to run continuously, you can uncheck the Run my ad campaign continuously button.
From there, you would Select an End Date and Select an End Time for your campaign.

Step 3: Design Story Ad

Add and customize your Instagram Story ad creative here in this step.
To upload your ad creative, select +Add Video. You have the option to upload an image by selecting +Add Image, but we do not recommend a still image for this campaign. You can upload images from your Ad Account and Facebook Page Library.
We highly recommend using a video created within TikTok's video editor with the TikTok logo and username exported.

Step 4: Target Instagram Fans

The first step is to enter who you want to target on Instagram by selecting their interests. Take note of your potential reach below.
If you're an artist and would rather target interests based on Spotify, select Generate Interests from Spotify.
Add and proofread interests in the Generated Interests section. The interests in the Generated Interests section are what is targeted on Instagram. Sometimes a less relevant interest appears. Please double check your interests to make sure they are all relevant to your audience.
Global targeting should be selected by default (recommended).

Step 5: Modify Budget

Set a daily budget between $5-$30 for your campaign. For growth campaigns, we always recommend sustained spending stretched out over a long period of time versus a typical 7-10 day campaign.
Double-check everything!

Step 7: Launch Playbook

After you've double-checked everything and created a Playbook Name for this campaign, press Launch Playbook Campaign and you're good to go!