How to Create & Manage a Facebook Pixel

A step-by-step guide on how to create & manage a Facebook Pixel

What is a Facebook Pixel?

According to Facebook, the Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

You can use the pixel to:

• Make sure your ads are shown to the right people. Find new customers, or people who have visited a specific page or taken a desired action on your website.

• Drive more sales. Set up automatic bidding to reach people who are more likely to take an action you care about, like making a purchase.

• Measure the results of your ads. Better understand the impact of your ads by measuring what happens when people see them.

Remember: Owning your domain is the key to maximizing the benefits of the Facebook pixel. If you haven't set up your own domain, check out our guide:

A Guide To Setting Up Your Own Domain For Custom Conversions

How to Create a Facebook Pixel

There are two ways that you can create a Facebook Pixel.

The first method to create a Facebook Pixel is by using Business Manager.

The second method to create a Facebook Pixel is by using Events Manager. This does not require a Business Manager account.

You can view a video walkthrough here:

A video guide on how to create & manage a Facebook Pixel

Method #1: Creating a Facebook Pixel with Business Manager

The first method to create a Facebook Pixel is by using Business Manager.

‍Step 1: Visit Business Settings

Go to Business Settings in Business Manager and select the right Business Manager account.

The Business Settings section of Business Manager

Step 2: Select Data Sources, Followed by Pixels

Then select Data Sources, followed by Pixels.

Select Pixels under Data Sources in Business Settings.

Step 3: Create a Facebook Pixel

Then press Add and create a Facebook Pixel.

Creating your pixel by pressing Add and inputting in a pixel name.

Step 4: Assign People, Roles, and Assets to your Pixel

This is the easiest step to forget. So please make sure to do it!

Assign yourself and your team members to your pixel by pressing Add People.

Add people to your pixel by pressing Add People and setting permissions.

Then assign your Facebook Pixel to your Ad Account by pressing Add Assets.

Add your Ad Account to your Pixel by pressing Add Assets.

Step 5: Locate your Facebook Pixel ID

You can find your Facebook Pixel ID next to your Pixel Name.

The location of your Facebook Pixel ID in Business Manager

This will come in handy for installing your Facebook pixel on a platform like ToneDen, Eventbrite, or Shopify.

Method #2: Creating a Facebook Pixel with Events Manager

The second method to create a Facebook Pixel is by using Events Manager. This does not require a Business Manager account and is only possible if you are an Ad Account admin.

Step 1: Visit Events Manager

Visit Events Manager to begin the process.

The Facebook Events Manager UI.

Step 2: Pick your Ad Account

Continue by selecting the correct Ad Account in the top right dropdown menu.

Select the correct Ad Account in the top right corner of Events Manager.

Step 3: Create a Pixel

Then press the Create a Pixel button to begin the pixel creation process.

Press the Create a Pixel button to begin the process

Step 4: Locate your Pixel ID

You can then locate your pixel ID afterwards in the Events Manager UI:

Here is where your Facebook Pixel ID is located in Events Manager.

You'll then want to install your Facebook Pixel. You can read this guide to learn how:

Installing your Facebook Pixel